The Shopper Activation Manager will design and execute marketing plans, manage budgets, and optimize campaigns, focusing on engaging shoppers both in-store and online.
Position Title: Shopper Activation Manager
Position Type: Regular - Full-Time
Position Location: Melbourne
Requisition ID: 36688
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As Shopper Activation Manager, you'll play a key role in bringing our brands to life in-store and online. Reporting to the Shopper Marketing Manager ANZ, you'll collaborate closely with brand, sales, and category teams, as well as with retail media partners, to deliver impactful shopper marketing campaigns. From briefing creative agencies and managing campaign execution to analysing performance using retailer and shopper data, you'll ensure every touchpoint-from shelf to screen-engages shoppers and drives results.
What you'll be doing.
What you'll need to be successful.
About the team .
You'll be joining a high-performing and collaborative team that prides itself on delivering results while maintaining a supportive and enjoyable work environment. We work hard, tackle challenges together, and make sure to have fun along the way.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
*We've got it covered! No external recruitment agency support is required at this time and unsolicited CV's will not be considered.
#LI-RS1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Division: ANZ
Department: ANZ Activation and E-Comm
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
Position Type: Regular - Full-Time
Position Location: Melbourne
Requisition ID: 36688
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As Shopper Activation Manager, you'll play a key role in bringing our brands to life in-store and online. Reporting to the Shopper Marketing Manager ANZ, you'll collaborate closely with brand, sales, and category teams, as well as with retail media partners, to deliver impactful shopper marketing campaigns. From briefing creative agencies and managing campaign execution to analysing performance using retailer and shopper data, you'll ensure every touchpoint-from shelf to screen-engages shoppers and drives results.
What you'll be doing.
- Design and execute in-store and online shopper marketing plans aligned with brand campaigns.
- Develop annual joint business plans with internal teams and retail partners, including NPD launches.
- Manage budgets and resources to support key business priorities and core product ranges.
- Coordinate campaign artwork and execution with external creative and media agencies.
- Track and optimise ROI of shopper campaigns, leveraging data to drive continuous improvement.
What you'll need to be successful.
- Degree in Marketing or a related field, with 4+ years' experience in brand or shopper marketing.
- Proven experience working directly with retail customers and managing agency relationships.
- Strong organisational skills and ability to manage multiple campaign deadlines.
- Strategic and hands-on, with the ability to thrive in fast-paced, changing environments.
- Excellent communication, presentation, and interpersonal skills, with knowledge of eCommerce and search optimisation.
About the team .
You'll be joining a high-performing and collaborative team that prides itself on delivering results while maintaining a supportive and enjoyable work environment. We work hard, tackle challenges together, and make sure to have fun along the way.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
*We've got it covered! No external recruitment agency support is required at this time and unsolicited CV's will not be considered.
#LI-RS1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Division: ANZ
Department: ANZ Activation and E-Comm
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
Top Skills
Ecommerce
Search Optimisation
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