Social & Influencer Associate Manager

WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required. Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.  This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.

Why This Role is Exciting: 

• Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
• Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.

What You’ll Do:

The role of the Social & Influencer department is to bring creativity to media and act as the interface between Wavemaker and our partners (be that media beyond spots & dots, production, influencer, activation, talent, sports & entertainment or even WPP), to ensure client campaigns are executed and amplified in an effective, creative and future facing, Wavemaker way. Our role is to compliment the core planning & buying of media which is a core discipline of the agency.

The role of Associate Manager within the Social & Influencer team is to manage the Social & Influencer delivery of client media plans across our core pillars.

What you will need:
•    Passion for Social & Influencer
•    They are ultimately responsible for the day to day running of campaigns. They might 'lead' some campaigns, but will support on others. They should foster great relationships with influencers/agents to ensure successful negotiation. 
•    They should have a good understanding of all social platforms and be able to provide detailed feedback on influencer content in line with the campaign brief.
•    They should be capable of jumping between multiple campaigns within their team and manage multiple campaign contacts. 
•    They should be capable of reporting in our templates on a day to day basis and have sound understanding of both google sheets and Ibex. 
•    An Associate Manager should be able to draft deliverables for single platform campaigns, with clear rationale (both internal and client facing) to explain why they work in like with the proposed strategy.
•    They could be assigned to proposal work but with the guidance of a manager or above.
•    An Associate Manager should be able to digest information from a client brief and be able to write a clear influencer brief for each campaign they work across. 
•    An Associate Manager needs to understand the basics of our Influencer contracts and be able to highlight key requirements within campaign briefs, based on the campaign parameters. 
•    They should be able to successfully communicate with influencers and agents via email or other communication channels i.e. Ibex. 
•    They should be able to spot errors in content and suggest amends to ensure that content matches the brief requirements. 
•    An Associate Manager needs to have good understanding about the guidelines across social when working with influencers. 
•    An Associate Manager should be able to create cross sections and write influencer bios that requires minor feedback or amends from their seniors or from the client.

Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.

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