Social & Influencer Associate Manager

WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required. Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.  This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.

Why This Role is Exciting: 

• Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
• Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.

What You’ll Do:

The role of the Social & Influencer department is to bring creativity to media and act as the interface between Wavemaker and our partners (be that media beyond spots & dots, production, influencer, activation, talent, sports & entertainment or even WPP), to ensure client campaigns are executed and amplified in an effective, creative and future facing, Wavemaker way. Our role is to compliment the core planning & buying of media which is a core discipline of the agency.

The role of Associate Manager within the Social & Influencer team is to manage the Social & Influencer delivery of client media plans across our core pillars.

Your Responsibilities:
INFLUENCER RELATIONS
•    You are able to formulate all offers with no edits or amendments more than 3%
•    When making offers and negotiating, you require little to no support from a more senior member of the campaign team
•    When making offers, ensure you are providing more information/substance to all offers sent e.g. analyse cost pers to backup your reasonings and justify decision making
•    Have the ability to sign-off outreach emails for all campaigns written by a CE, checking for grammatical errors and ensuring there are no mistakes
•    You can understand the influencer contract and terms included, to the point where you could explain it to a new starter/CE
•    You can ensure all relevant points are included in a contract and that influencers/agents are aware of the terms - including exclusivity, usage, etc
•    You can negotiate most standard contracts with agencies with the support of a senior member of the team
•    Handle all communications in a timely and professional manner. Remain solutions-orientated in circumstances where agencies/influencers are pushing back or creating difficulties 
•    Always be aware you're representing the whole agency. Be approachable and friendly, creating rapport with agencies 
•    Flag any payment issues and escalate to a CM within the team for support at the earliest convenience
•    If an influencer drops out of the campaign, ensure you come to a CM with a solution
•    Demonstrate the ability to build influencer relations in person and lead meetups (once signed off by a CD or Pod Leader). Support any CE with rapport building (depending on talent size)
•    Ability to break-down the client briefing form and proposal to formulate an influencer brief, and ensure it's presented in a digestible way for creators
•    Create an influencer brief with very little amends from senior members of the team
•    Be able to confidently lead an influencer briefing call, with no or little support from a CM 
•    Create a shoot plan / run of day / call sheet in the lead up to the event/shoot
•    To efficiently manage and coordinate influencers time at event attendance for Bronze client shoot
ANALYSIS, REPORTING AND NUMBER HANDLING

•    Ability to write campaign update emails with all reporting included accurately from tables, sharing key learnings and suggest optimisations for the campaign/future campaigns 
•    Have an excellent understanding of how the Ibex platform works. Ensure all campaigns you are working across are in the platform, and all functionalities are being used to the fullest. Continue to seek guidance on use of the platform and provide any feedback you have about the functionalities to your line manager. 
•    Have the ability to feedback on any reporting and/ or analysis done by a CE before being sent to your team leader
•    "Be able to suggest which combination of influencers to lock in based on target CPE & CPM to lock in for campaigns, balancing other client priorities at the same time 
•    Negotiate with influencers effectively based on cost pers"
•    Be able to write organic analysis slides for PCAs based on data points from reporting with minimal edits
•    Suggest learnings the team can implement in the next campaign and how that would positively impact numbers to enable upsell opportunities and effective campaign optimisations

WRITTEN ANALYSIS AND REPORTING
•    Be able to produce detailed campaign performance reports that cover delivery vs. deliverables, highlight the best and worst performers and offer basic insights to the wider team/clients into the current campaign delivery
•    Be able to sign-off on written reports and updates from CE's, ensuring that the factual data remains correct and is delivered in a cohesive way
•    Show a considered understanding of why cost-pers are important to our business, and how to identify influencers who are better value than others in relation to KPIs, and be able to communicate this succinctly
•    Use this understanding to deliver more profitable campaigns e.g. driving higher margins, result in further budget sign off etc.
•    Be comfortable leading on performance analysis for a campaign you were heavily involved in
•    Be able to highlight trends based on post performance data or cost-per data
•    Be able to provide written analysis in a succinct and informative way with little error or required amends
•    Be able to draw parallels between two variables (such as platform, or vertical) relating to a specific data point (such as CPM, or click through rate) and suggest actions based on this
 KNOWLEDGE
•    Have a full understanding of all platforms (including content formats, key features, best performing content style etc) 
•    Successfully lead campaigns you have been allocated by driving the guaranteed metrics, hitting required margins and producing high-quality, strong content the client is pleased with
•    Have the knowledge to understand and be able to talk through the differences of a fixed-fee model and disclosed model
 STRATEGY
•    Draft practice organic deliverables up to the value of £/$60,000 (one platform)
•    Any deliverables completed should not need to be altered by more than 10%. (Your pod leader (or above) should ultimately draft the final set (sent to a client)
•    Be able to pull a clear internal and external rationale on why the deliverables align with the strategy to enable smooth sign-off from senior members/the client
•    Ensure you have a good understanding of the proposal process from start to finish
•    Ability to contribute effectively in meetings where new business, upsells or current client briefs are being discussed
•    Lead talent sourcing in line with the strategy focusing on creatives, platforms, size and audience demos
•    Draft influencer bios, outlining how each selected influencer is aligned with the proposed strategy and creatives to enable smooth sign-off

ATTENTION TO DETAIL 
•    Confidently approve all content based on feedback and ensure it's in line with the approved campaign brief
•    Recognise when content hasn't met the brief. Spot mistakes in content such as hashtags/spelling mistakes etc  
•    Recognise when content isn't up to standard and suggest solutions on how to change/re-shoot
•    Have the ability to deal with more difficult situations e.g. raising this with the influencer/client/wider team and providing solutions
COMMUNICATION
•    Have the ability to be able to complete the Paid Access Tracker with no support from senior members
•    Be confident in including paid updates in email/slack updates for the wider team, and having a sound understanding the performance
•    Understand what content you need from talent and how to brief that separately from organic content to allow optimal paid performance (where applicable)
•    Understand the paid requirements within a campaign, how much content is needed for a campaign to go live etc. to prevent any issues for the paid team or any delays
•    Effectively provide updates (or notice of when it is to be expected) to the lead AM on a campaign daily
•    Work in a timely manner when AM's set deadlines
What you will need:
•    Passion for Social & Influencer
•    They are ultimately responsible for the day to day running of campaigns. They might 'lead' some campaigns, but will support on others. They should foster great relationships with influencers/agents to ensure successful negotiation. 
•    They should have a good understanding of all social platforms and be able to provide detailed feedback on influencer content in line with the campaign brief.
•    They should be capable of jumping between multiple campaigns within their team and manage multiple campaign contacts. 
•    They should be capable of reporting in our templates on a day to day basis and have sound understanding of both google sheets and Ibex. 
•    An Associate Manager should be able to draft deliverables for single platform campaigns, with clear rationale (both internal and client facing) to explain why they work in like with the proposed strategy.
•    They could be assigned to proposal work but with the guidance of a manager or above.
•    An Associate Manager should be able to digest information from a client brief and be able to write a clear influencer brief for each campaign they work across. 
•    An Associate Manager needs to understand the basics of our Influencer contracts and be able to highlight key requirements within campaign briefs, based on the campaign parameters. 
•    They should be able to successfully communicate with influencers and agents via email or other communication channels i.e. Ibex. 
•    They should be able to spot errors in content and suggest amends to ensure that content matches the brief requirements. 
•    An Associate Manager needs to have good understanding about the guidelines across social when working with influencers. 
•    An Associate Manager should be able to create cross sections and write influencer bios that requires minor feedback or amends from their seniors or from the client.

Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.

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