Create, film, and edit short-form social content (Reels, Shorts, Stories); publish and repurpose across channels; design lightweight assets; track trends and basic metrics; support community engagement and UGC coordination.
About the Role
YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.
This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.
You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!
Your Mission
Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.
Key Responsibilities
Content Creation & Production (Core)
- Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube
- Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
- Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)
Social Publishing & Channel Support
- Support day-to-day posting across YouTrip’s social channels
- Assist with content scheduling, captions, hashtags, and basic community replies
- Ensure content is timely, culturally relevant, and on-brand
- Help repurpose content across channels and formats
Design & Creative Support
- Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
- Maintain visual consistency while keeping content social-first and non-polished
- Adapt content quickly based on performance and platform norms
Trends, Insights & Experimentation
- Track social and creator trends and adapt them for travel and money-saving content
- Test new formats, hooks, and angles and share learnings with the marketing team
- Monitor basic performance metrics (views, engagement, saves) to inform iteration
Community & UGC Support
- Support sourcing and coordination of authentic UGC from our users and community
- Assist with creator briefs and content guidelines where needed
- Help seed content into relevant travel groups, forums, and sub-cultures
Requirements
About You
- 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
- Comfortable filming yourself or others in natural, creator-style formats
- Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
- Good design instincts (Canva, Figma, Adobe tools)
- Strong understanding of what resonates with Australians and travel audiences
- Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
- Strong understanding of internet culture, platform humour, and emerging trends
Nice to have
- Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
- Interest in travel, budgeting hacks, or fintech products
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