Social Media Manager

About us:

We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:

As we move into our next chapter of growth, we're scaling up our Marketing team - and we’re on the lookout for a strategic, customer-obsessed Social Media Manager to help lead the charge.

The Social Media Manager drives brand growth across all social channels, leading strategy and execution to engage both Homeowners and Tradies and support overall business success.

Why join our marketing team?

• A clear company purpose and a STRONG brand 
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program

How you will add value:

• Drive growth of the hipages brand with Homeowners and Tradies through impactful, data-driven social media activities
• Develop and execute social media strategy in collaboration with internal teams and external agencies
• Act as the brand voice by actively engaging with audiences and sparking conversations online
• Manage all hipages social media accounts across platforms
• Own and maintain the content calendar, including both organic and paid content
• Generate creative ideas and produce engaging content, such as short-form, long-form and reel-style videos
• Film and edit content internally and/or coordinate with third-party partners
• Conduct interviews with Tradies and Homeowners to showcase authentic stories
• Write creative briefs and provide feedback to creative teams
• Write copy and schedule posts for social media channels
• Manage and optimise paid social media campaigns with support from the Performance team
• Track, report on and analyse campaign performance and key learnings
• Manage online communities and engage with key stakeholders to foster a positive brand presence
• Collaborate closely with Brand, Marketing Strategy & Go To Market, Performance and Customer Marketing teams to ensure social media efforts align with wider business goals

About you:

• A degree in marketing, media, communications, business or similar (preferred)
• 3-4 years of experience running successful social media strategies
• Skilled at creating and managing engaging content across platforms
• Strong knowledge of social media platforms and their best practices
• Strong sense of online trends and how to tap into them
• Experience managing paid campaigns, including budgets and performance tracking
• Proficient with social media tools for analytics, scheduling and community management
• Strong project and campaign management skills, with the ability to juggle multiple priorities
• Excellent writing and communication skills
• Confident in video production, photography and editing
• SEO knowledge to optimise content for visibility
• Passion for building and engaging online communities

Why you’ll thrive at hipages

We move fast, back each other, and care deeply about making a difference for our customers. You’ll join a tight-knit, supportive team that values bold ideas, practical execution, and having fun along the way.

Life at hipages:

We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering, and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

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