As a Social Media Manager, develop and implement social media strategies, engage the community, optimize content performance, and manage a team to enhance Mable's brand presence.
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
As Mable’s Social Media Content Expert, you’ll be the driving force behind how we connect, engage, and grow our incredible community. You’ll craft and deliver a social strategy that amplifies our brand values and shines a light on the powerful stories of people across the Mable community.
Disability and Aged Care are deeply community-driven sectors - and no brand understands that better than Mable. That’s why we’re looking for someone who’s passionate about building genuine connections, nurturing online communities, and creating content that truly makes an impact.
This is an exciting opportunity for someone who’s just as comfortable developing creative content as they are collaborating with stakeholders and turning insights into action. You’ll report to and work closely with our Senior Brand Manager to bring our brand to life across Australia, sourcing inspiring community stories and showcasing them to the world through our social channels.
Owning our social media strategy, you’ll play a pivotal role in the success of our Marketing team. From managing key campaigns to measuring performance and optimising content, you’ll help drive brand health, strengthen customer engagement, and boost acquisition - all while championing the voice of our community.
Key Responsibilities
- Development and implementation of comprehensive social media strategies aligned with our overall marketing goals and target audiences to increase brand awareness, consideration and conversion rates.
- You'll will be responsible for developing a social playbook that defines how our brands come to life through content and creative on socials: Meta, Linked In, Youtube and TikTok.
- Developing strategic approaches to support Mable service lines and other brands across the Attain Healthtech group.
- Play a pivotal role in the Brand Experience team in ideating campaigns, product launches, legislative changes and creative approaches across the suite of brand channels.
- Research content and case studies, produce and edit content, copywriting and scheduling. Work collaboratively with our internal creative studio on broader campaigns.
- From researching, to outreach, briefing and providing support throughout content creation.
- Manage and inspire a Social Media Specialist, who moderates content and engages our community.
- Manage organic boosting to meet engagement and reach objectives, alongside our internal performance team.
- Collaborate with the performance team to ensure that both organic and paid social is cohesive, and on brand.
- Monitor and analyse key social media metrics, including engagement, reach, and conversion rates, using analytics tools (we use Sprout and GA).
- Provide regular reports and actionable insights to the marketing team and wider business to optimise performance.
- Be across the latest trends and best practices in social media and recommend innovative strategies and creators to evolve our social media presence and performance.
What we are looking for
- 5+ years experience in social media management, industry experience is preferable, but not required. Demonstrable success in developing and implementing effective social media strategies and campaigns.
- Exceptional written and verbal communication skills with a keen eye for detail. Ability to craft compelling and engaging content that aligns with our brand and resonates with our audience.
- In-depth knowledge and understanding of various social media platforms, including Facebook, Instagram, LinkedIn and TikTok. Familiarity with social media management tools and analytics platforms.
- Strong creativity and innovation skills to develop unique and attention-grabbing social media content ideas.
- Experience in social media community management and garnering positive conversations.
- Proficient in analysing social media metrics and leveraging insights to optimise strategies and achieve business goals. Familiarity with social media analytics tools and reporting.
- Excellent time management skills to manage multiple social media platforms, campaigns, and tasks simultaneously. Ability to meet deadlines and deliver high-quality work in a fast-paced environment.
- Team Player: proven ability to collaborate effectively with cross-functional teams and stakeholders. Positive attitude, flexibility, and willingness to contribute to the overall success of the marketing team.
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
Top Skills
Google Analytics
LinkedIn
Meta
Sprout
Tiktok
Youtube
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