Job Description
About the Role:
This critical position is responsible for developing the content, programs, and experiences of several Gartner Conferences, as well as overall management of those Conferences.
The Senior Program Manager owns several of IT and Business-related conference(s) and is tasked to:
- Develop the conference product strategy to drive growth, profitability and retention, in collaboration with global PM leads
- Create the most compelling attendee-driven conference agenda based on market needs and requirements.
To achieve desired results, the Sr. Program Manager collaborates closely with various stakeholders including:
- Gartner Research and Gartner Consulting
- Audience Acquisition / Marketing / Conference Attendee Sales
- Sponsorship Sales
- Conference Operations / Logistics
- Research Marketing, Sales, and Service Delivery
What you’ll do:
- Drive primary and secondary market research in order to understand client issues and market trends
- Identify and define target audience, exhibitor opportunities for the conferences.
- Collaborate with Gartner Research Conference Chair to create client-focused programs that deliver the most relevant content for each role.
- Secure keynote speakers, panels and case studies.
- Collaborate with Gartner Research and Services Delivery teams to ensure we create and facilitate great client experiences and networking opportunities.
- Collaborate with global program leads on creating the conference or portfolio strategy
- Evangelize and promote conferences to internal and external constituents.
- Innovate conference experiences, content and formats.
- Work closely with Conferences Marketing to create compelling messaging and campaigns, as well as assist with media partners, to drive growth and increase retention
- Collaborate with Conferences Sales to identify prospective sponsors/exhibitors, accelerate the sales process and increase retention.
- Collaborate with Conferences Operations to ensure cost-effective solutions to achieve optimal attendee and sponsor experiences
- Identify and evaluate competitive conferences, including attending competitive conferences.
In addition to your portfolio responsibilities, you may be involved in regional support for conference delivery, including speaker management (guest Keynotes and case study speakers)
What you’ll need:
- Bachelor’s Degree in any field is a must.
- 3-7 years’ relevant experience in event program management including content agenda creation & speaker management preferred.
- Conference or content-rich program planning experience is a must.
- Proven track record creating and executing strategy.
- Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.
- Excellent written and oral communication and ability to influence.
- Desire for global / multinational conference experience
- Good multi-project management, prioritization, time management capacity
- Familiarity with technology, data analysis, and AI a plus.
- Ability to engage effectively with C-level executives.
- Ability to accommodate moderate travel to approx. 7 conferences annually, domestic and international (approx. 15%).
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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