Strategy Director – WPP Media Sport & Entertainment
About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Overview of the role
As a Strategy Director (WPP Media Sport & Entertainment) within our growing team, you will be responsible for leading strategic thinking and providing insights across our clients' sponsorships and partnerships, with a particular focus on sports and entertainment.
The work will be diverse and challenging. In any given week, you might find yourself leading pitches, developing sponsorship strategies and frameworks, conducting market research to evaluate sponsorships and partnerships, undertaking competitor landscapes to identify sponsorship opportunities and turning sponsorship assets into ideas that create value for both fans and brands alike. It certainly won't be dull.
WPP Media Sport & Entertainment are specialists in cultural marketing and media practices – particularly focused on curating industry leading brand partnerships within sport, gaming and entertainment ecosystems. They take a forensic approach to understanding fan behaviour and connecting brands accordingly. This role specialises in sports and entertainment strategy, but often you are required to go beyond sport into other passion areas of cultural marketing.
Role responsibilities
Key responsibilities of this role include:
- Sponsorship/Partnership Strategy: Collaborating with clients and partnership team members to create or evolve client sponsorship strategies with a focus on sports. This involves conducting cultural landscape audits and other relevant data analyses to determine the best brand/audience fit for businesses looking to connect with their audience through cultural properties. This also involves thinking about how to express the brand in the property to create value for fans/audiences and the brand. Strategic projects will come organically from retained clients and from pitching on opportunities that arise from our extensive client base.
- Sponsorship Evaluation: Utilizing third-party research to evaluate the success of past and ongoing sponsorships. You will make recommendations on how to evolve these sponsorships to extract the most value for the business moving forward.
- Sports and Culture Thought Leadership: As a Group Strategy Director, you will be the lead strategic thinker, developing thought leadership on the future of sports and cultural marketing. This could take the form of client presentations, white papers, or conference proposals.
- Pitching: You will guide strategic thinking in new business opportunity development, whether for agency-wide pitches or specific partnership opportunities.
Measuring success
The skills and experience you will need to perform this role
- Advanced strategy development skills: Demonstrated expertise in understanding client objectives, audience behaviours, and engagement with sports and entertainment ecosystems.
- Proficiency with insight tools: Ability to utilize tools such as Roy Morgan and YouGov to extract and analyse data-driven insights.
- Passion for sports and entertainment: A deep enthusiasm and understanding of the local and regional sports and entertainment landscape and a keen interest in staying updated on industry trends and evolutions.
- Extensive experience: A minimum of 8+ years of experience in strategic development – either in an agency, sporting body or media partner.
- Leadership in strategy projects: Proven experience in leading and managing strategic development projects.
- Presentation Acumen: The ability to compile and deliver client presentations and reporting metrics on a frequent basis.
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