Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of Red Bull. The role of On Premise Marketing is to lead the marketing strategy within the On Premise, with the aim to position Red Bull as the #1 brand and product for the consumer and trade. Achieved by increasing visible distribution, building Red Bull's relevance and increased use across the entire On Premise.
As part of the On Premise Marketing Team, the main priorities of the On Premise Trade Marketing Manager is to develop & adapt the On Premise trade marketing strategy across all On Premise segments. You will roll out marketing programs that secure new business opportunities, whilst expanding execution and driving demand within new & existing accounts. You will order, track and manage of all Red Bull Point of Sale (POS) and form a key part of the role to enable loud and proud execution across all segments.
In addition, the position will manage all marketing related projects for our top Key Account Partners whilst developing marketing concepts that help acquire and grow new partners.
Job Description
LIVING THE RED BULL ON PREMISE CULTURE
- Assume and live the Red Bull On Premise culture. Build team engagement and support the development of the On Premise Marketing function for greater success
- Be an active ambassador for the Red Bull brand and product in the On Premise Network
- Monitor image standards regarding the brand premium values of Red Bull. Provide feedback and spend time in trade developing the wider team's knowledge and understanding of executional standards
DEVELOPMENT OF STRATEGIES AND TOOLS
- Develop and execute marketing activation strategy for On Premise segments together with On Premise Stakeholders, focusing on insights and segment marketing plans
- Develop a POS reporting system that creates clarity and visibility to the sales team of all our tools currently stored in warehouses, stored interstate or arriving from the global POS order
- Train, support, provide tools and tactics to the Key Accounts and Field Sales teams, whilst uncovering important On Premise trends and opportunities
- Development of activation plans and toolkits for selected key customers, to drive distribution and volume
UPHOLD BRAND STANDARDS ACROSS ALL ACTIVATIONS
- Coordinate & support with internal marketing teams to develop account messaging strategy that aligns with company programs
- Work to protect Red Bull brand equity in all activations. Maintain the standards of Red Bull, leveraging assets framework, to create wins with our customers
REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS & PLANNING SESSIONS
- Be the expert in Red Bull Marketing opportunities during customer meetings, by understanding their needs and aligning this with Red Bull's Brand and On Premise strategic priorities
- Work collaboratively with marketing counterparts (such as Sports, Gaming, Culture, and Brand) for customer marketing plans development
Qualifications
4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCG
A strong understanding, and love of, the local On Premise industry
Ability to analyse complex trends and connect the dots between multifaceted disciplines
Solid understanding of sales processes & high-level negotiation with Key Accounts
Demonstrated experienced in planning, project management and establishing new business partnerships, along with strong presentation skills
Self-motivated, innovative, solution-oriented mindset, with a “do-it-now” attitude. You are flexible and be able to work under pressure in a fast-paced team environment
Additional Information
Thank you recruitment agencies, but we will recruiting this role directly.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
