VP, Marketing

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
We're seeking a results-driven and visionary Vice President of Marketing to lead and integrate our brand marketing and performance marketing strategies. This leader will play a critical role in shaping the perception of our brand, driving customer acquisition, increasing market share, and elevating our competitive position in the wireless industry.
The ideal candidate is a strategic marketer with a strong analytical acumen, and a passion for building breakthrough consumer experiences that convert into measurable business results.
Job Duties and Responsibilities

• Brand Marketing
• Own and evolve the brand identity, voice, and positioning to drive brand equity and relevance in a competitive market.
• Lead integrated marketing campaigns across channels (TV, digital, OOH, experiential, social, PR) that build awareness, drive affinity, and differentiate the brand.
• Partner with Product and Customer Experience teams to ensure brand consistency across the full customer journey.
• Monitor market trends, competitive landscape, and consumer insights to identify new opportunities for brand growth and differentiation.

• Performance Marketing
• Lead full-funnel marketing strategies to drive traffic, conversions, and customer acquisition across digital and physical retail channels.
• Oversee media planning, buying, and optimization across paid social, search, display, affiliate, influencer, and programmatic platforms.
• Own customer segmentation, lifecycle marketing, and retargeting strategies to improve ROI and retention.
• Set aggressive performance KPIs and continuously test, measure, and optimize spend and tactics.

• Team & Cross-Functional Leadership
• Build and mentor a high-performing, multidisciplinary marketing team across brand, growth, media, and creative.
• Collaborate with Sales, Product, and Retail teams to align on go-to-market strategies and demand-generation priorities.
• Manage relationships with external agencies, media partners, and martech vendors.

Skills, Experience and Requirements

• 10+ years of progressive experience in marketing roles, with at least 5 years in a senior leadership position.
• Proven success in both brand and performance marketing roles, ideally within a fast-paced, competitive category such as telecom, tech, or consumer services.
• Experience leading large-scale campaigns with significant media budgets.
• Strong understanding of digital channels, customer analytics, and media attribution.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Comfortable operating at both the strategic and executional level.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Salary Ranges
Compensation: $200,000.00/Year - $300,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.