The YouTube Strategist will lead channel growth through data analysis, content planning, and performance tracking, focusing on optimizing audience engagement and retention.
Benefits:
Essential Requirements
About the Role
We are hiring a high-performance YouTube Strategist to drive aggressive, discovery-led growth for one of the fastest-growing YouTube channels in Australia in the property and economics space. You will be responsible for scaling a channel driven by discovery-led growth, where a significant share of viewership comes from non-subscribers via Browse and Suggested, powered by strong packaging, positioning, and content strategy.
Your mandate is clear: maximise reach, increase view velocity, and accelerate subscriber growth through high-performing long-form content.
Core Responsibilities
1. Video Packaging (Primary Lever)
Who We Are Looking For
About the Channel
You will be working on Scott Kuru’s YouTube channel, one of the fastest-growing channels in Australia covering property, economics, and financial education. The channel operates on a discovery-led model with strong performance across Browse and Suggested, consistently reaching audiences beyond its subscriber base. Your role is to scale this further and accelerate growth. This is a high-impact role with direct influence on content performance, audience growth, and channel scale.
- Package: Highly Competitive salary + Super (depending on experience)
- Location: Sydney (in-office) | Monday - Friday
- Employment Type: Full-time
- Clear path for career growth and development
Essential Requirements
- Direct contribution to measurable channel growth
- Experience working on long-form YouTube content
- Strong CTR and retention optimisation capability
- Hands-on ownership of packaging decisions
- 3 to 4 years of experience in marketing.
About the Role
We are hiring a high-performance YouTube Strategist to drive aggressive, discovery-led growth for one of the fastest-growing YouTube channels in Australia in the property and economics space. You will be responsible for scaling a channel driven by discovery-led growth, where a significant share of viewership comes from non-subscribers via Browse and Suggested, powered by strong packaging, positioning, and content strategy.
Your mandate is clear: maximise reach, increase view velocity, and accelerate subscriber growth through high-performing long-form content.
Core Responsibilities
1. Video Packaging (Primary Lever)
- • Own titles and thumbnails end-to-end for every upload
- • Develop high-CTR title frameworks driven by curiosity, urgency, and narrative tension
- • Direct thumbnail concepts including message hierarchy, visual contrast, and click triggers
- • Run structured A/B testing on titles and thumbnails to optimise CTR
- • Iterate rapidly based on performance data to continuously improve packaging
- • Build strategies that consistently drive non-subscriber viewership
- • Scale content through Browse and Suggested traffic
- • Create repeatable formats that expand reach beyond the existing audience
- • Drive videos to consistently exceed subscriber reach benchmarks
- Identify high-opportunity topics using news cycles, search demand, and competitor analysis
- Translate economic and property insights into compelling, high-retention video concepts
- Ensure every video has a strong hook, clear payoff, and audience relevance
- Partner with scriptwriters and editors to execute on strategy
- Analyse CTR, retention curves, watch time, and traffic sources
- Identify winning patterns and systemise them into repeatable strategies
- Diagnose underperformance with clear, data-backed actions
- Use YouTube Studio and supporting tools to drive decision-making
- Maintain a strong understanding of YouTube’s recommendation system
- Apply insights from Browse, Suggested, and Home feed behaviour
- Continuously test and refine strategies based on platform shifts
Who We Are Looking For
- Proven track record of scaling a YouTube channel from early stage to meaningful growth
- Demonstrated ability to generate videos that significantly outperform subscriber base
- Deep expertise in titles and thumbnails as primary growth drivers
- Strong understanding of discovery-driven content and audience expansion
- Highly analytical with the ability to convert data into execution
- Strong content instinct with clear judgement on what drives clicks and retention
About the Channel
You will be working on Scott Kuru’s YouTube channel, one of the fastest-growing channels in Australia covering property, economics, and financial education. The channel operates on a discovery-led model with strong performance across Browse and Suggested, consistently reaching audiences beyond its subscriber base. Your role is to scale this further and accelerate growth. This is a high-impact role with direct influence on content performance, audience growth, and channel scale.
About The Company
Freedom Property Investors is the largest and fastest growing Property Investment Company in Australia, with main offices in Sydney and Melbourne CBD’s.
We are currently the 3rd fastest-growing business in Australia across all industries according to the Australian Financial Review.
We are privileged to have 25+ years combined experience between our two Founders, over 7,500 valued members, and over 300+full-time staff spread across Australia and growing. We pride ourselves on being the industry leaders.
It is our mission to serve our valued members, earning over 2,300+ positive Google reviews and a 4.8 Star rating, this is unheard of in our industry. We are in need of people who share the same values as we do. Experience is not the be-all and end-all for a career with us, this opportunity is open to all driven individuals who are committed to help people and earn life-changing income.
Come join Australia’s number 1 Property investment team. Apply now!!!
Freedom Property Investors Sydney, New South Wales, AUS Office
201 Kent St, Sydney, New South Wales, Australia, 2000
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