Own end-to-end GTM initiatives with direct pipeline and revenue targets. Build, test, and scale outbound and growth motions; collaborate across sales and product; craft positioning for enterprise legal buyers; run experiments, diagnose funnel issues, and codify repeatable GTM playbooks driving measurable commercial outcomes.

Own end-to-end go-to-market for SMBs with direct pipeline and revenue targets. Build, test, and scale outbound and growth motions; run experiments; craft differentiated positioning for legal decision-makers; work across full deal cycle; own pipeline, conversion, and win-rate metrics and continuously diagnose and improve performance.

Design and run certification-based onboarding and enablement programs for JAPAC BDR and SMB sales teams. Create playbooks, talk tracks, sequencing, and outbound frameworks. Partner with sales leadership, RevOps, and Product Marketing to diagnose gaps, align priorities, and drive conversion, pipeline coverage, ramp time, and win rates. Lead regional enablement for product launches, competitive shifts, and campaign activations to ensure reps are prepared and consistent.