Own product marketing for Canary’s B2B SaaS platform, developing positioning, messaging, sales assets, presentations, webinars, and go-to-market initiatives. Analyze market and competitive intelligence, measure campaign and product adoption performance, and provide optimization insights. Collaborate cross-functionally with Product, Sales, Marketing, Customer Support, Growth, Partners, and Design to communicate product value and improve conversions across SMB, mid-market, and enterprise audiences.