Brainfish, an Australian company building ambient AI for customer support, has raised $10 million AUD in a funding round led by Prosus Ventures, with participation from Macdoch Ventures and Peak XV’s Surge.
The funding will support Brainfish’s efforts to shift customer support from a reactive model to one focused on proactive prevention. According to a company blog post, its ambient AI observes how users interact with a product, understands the context, identifies patterns and delivers timely guidance based on real user behavior to prevent issues before they require support.
“Customer support isn’t broken — it’s outdated. It waits for problems and tickets, when support should be seamlessly embedded inside the product,” CEO Daniel Kimber said in a statement.
In addition to accelerating product development, the company plans to use the new funding to grow its Australian engineering team and expand its U.S. presence following its recent opening of its San Francisco headquarters.
