Australia’s strong intellectual property, or IP, laws have made digital media a lucrative and diverse sector. The country’s domestic media industry ranges from TV production companies to advertising platforms and radio brands. Sydney, being one of the most populous cities in the country, is home to many of those companies.
Top Media Companies in Sydney to Know
- Canva
- ARN Media
- Adslot
- Network 10
- Momentum Media
Top Media Companies in Sydney
Adtech company GumGum makes an AI-powered platform that analyzes contextual signals to ensure digital ads are relevant and offers solutions for optimizing campaigns in real time. The company’s technology has applications for both advertisers and publishers. GumGum has an international workforce that spans 12 global offices, including a location in Sydney.
Taboola is a marketing and media firm that operates a content discovery platform. The platform works by offering content recommendations to Taboola’s 1.4 billion monthly users through partner websites. From the data generated by these interactions, the company then performs extraction and analysis, which is in turn processed into actionable insights for marketing protocols.
Out-of-home ad specialist Vistar Media is an advertising provider that works with brands to build campaigns that audiences will encounter during their day-to-day activities. Out-of-home ads target incidental interactions, such as billboards and smart screens in places where people often wait on lines, such as bus stations.
ARN Media, formerly known as HT&E, is a radio network with audio brands covering all corners of the globe. In its portfolio are networks such as iHeart, KIIS and Pure Gold, which have reach outside Australia. Because of its extensive umbrella, ARN Media is also a popular advertising platform for companies running real-time audio campaigns.
The marketing technology company Rokt serves the e-commerce sector with strategic media assets for digital checkouts. Once a company onboards with Rokt, it gains access to the company’s repository of offers and content, which are geared toward impacting the customer at their transaction moment. The time between when customers place items in a digital cart and when they complete the transaction is a critical moment in marketing because customers are more likely to purchase add-ons.
Canva is a graphic design platform that enables users to create digital media including logos, business cards and social content. The company’s platform is free to use and features useful tools like drag-and-drop templates. Canva was founded in Sydney but has expanded to the U.S. and gathered a global following in just a few short years.
Adslot is a media technology company developing products to make ad buying easier. With its platform, companies can simplify media buying and planning processes by collaborating with marketers and publishers.
Getty Images is a media company with a marketplace solution that lets customers discover, purchase and share visual content from photographers and videographers across the globe. Alongside its expansive photographic collection, the company covers more than 160,000 news, sport and entertainment events each year.
Network 10 is an Australian media company and division of Paramount. The company produces premium content of all genres. Some of its popular shows include Australian Survivor, The Amazing Race Australia and Bondi Rescue. The network also provides a plethora of advertising opportunities for its streaming and live TV platforms.
Momentum Media publishes serval media brands and professional development content. The company aims to deliver news, market insight and leadership content to the country’s corporate professionals and high-net-worth individuals.
