Teams at American Express

Deliver cross-functional application and onboarding transformation initiatives across Australia and New Zealand. The role focuses on automating income verification, improving decisioning, reducing manual processing, defining business and technology requirements, coordinating testing and implementation, managing risks and stakeholders, developing business cases, and measuring benefits. It partners with Product, Technology, Credit, Risk, Compliance, Operations, Analytics, Marketing, and external providers to improve customer outcomes while maintaining regulatory obligations.

Leads the Membership Marketing team in developing customer lifecycle strategies across Super Premium, Loyalty, and Digital channels. Oversees segmentation, personalization, multichannel campaigns, budgets, compliance, performance measurement, and ROI reporting. Partners with Product, Analytics, Brand, Compliance, Global Marketing, and Merchant teams to drive engagement, loyalty, retention, customer value, and billed business growth while coaching four marketing professionals.

Acquire high-value small-business customers through lead generation, cold calling, consultative selling, and pipeline management. Use Salesforce to track acquisition results and market conditions, resolve customer application issues, and attend industry and partner networking events. Build relationships with senior stakeholders, develop sales strategies, onboard new customers, and meet or exceed sales targets while following compliant selling practices in a regulated environment.