Babylist
Babylist Company Growth, Stability & Outlook
Babylist Employee Perspectives
Nearly three years after opening its first showroom in Beverly Hills, Babylist is making its debut in the Big Apple.
The universal baby registry platform is opening a new location in New York City’s Soho neighborhood sometime this summer. At 20,000 square feet, the New York location will be bigger than its 18,000-square-foot California counterpart. The Soho showroom will focus on product education, content creation and community building, all while catering to New York parents’ unique needs, like living in smaller apartments and navigating the subway.
More families than ever trust Babylist.
Our founder and CEO Natalie Gordon spoke with Bloomberg to share how Babylist has grown into a brand millions of families trust—driving over $750M in revenue in 2025, up 45% yoy—and how we're building for what's next.
From insurance-covered breast pumps to building a growing media business, we’re evolving to meet families, and the brands that support them, where they are. In 2026 alone, we've launched our Birth with Babylist podcast, introduced Babylist Money, and announced a second showroom coming to NYC this summer.
We've always believed that if you keep families at the center of every decision, the business will follow.
What People Are Saying About Babylist
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Strong Revenue Growth: Recent disclosures indicate 2025 revenue surpassed $750 million with 45% year‑over‑year growth, with outlook commentary noting sales approaching $1 billion in 2026. This trajectory reflects accelerating scale across the business.
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Profitability: The company reports eight consecutive years of profitability. Business press coverage reinforces this sustained profitable profile alongside rapid scaling.
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Diversified Revenue Streams: Management emphasizes health services and media as incremental growth vectors, with third‑party coverage noting strong 2025 growth in both areas. Babylist Health’s first‑year traction (including large volumes of insurance‑covered breast pump shipments) underscores revenue diversity beyond core registry commerce.
