Teams at Bailey Nelson

Own the ecommerce website and digital customer experience across Australia, New Zealand, and Canada. Responsibilities include website roadmap ownership, SEO, online eye-exam bookings, ecommerce trading, conversion optimisation, fulfilment leadership, analytics, experimentation, and cross-functional delivery. The role translates commercial priorities into development requirements, manages website improvements, and uses customer and performance data to grow sales, bookings, acquisition, and operational efficiency.