FareHarbor Mission, Purpose & Impact

Tell us about FareHarbor’s mission. How does that mission influence the company culture, and did it impact your decision to join the team?

Our mission — to make experiences better for everyone — was still being shaped when I joined FareHarbor back in 2018. We were in the early stages of our acquisition by Booking.com, and I remember the startup spark: scrappy, fast and deeply operator-focused. This client-first mentality, only succeeding when our clients succeed, remains strong to this day. What changed positively was the backbone: the infrastructure, global know-how and discipline of an industry-leading travel company supporting our mission. That blend defines our culture today, which hinges on a client-first mindset with high standards, kindness in how we work and urgency in how we grow. This is honestly why I joined and why I stay nearly seven years later. Helping a family tour operator run more smoothly on a Saturday or a flamenco show sell out a new piece isn’t abstract to me; it’s proof that our mission has both a heartbeat and a business case.

From your perspective, how does your work connect to the overall company mission?

In sales, we’re the first touch, the front line welcoming new companies into the FareHarbor network. If we don’t feel the mission, it simply doesn’t exist. We carry the flag, and our energy is contagious across the industry. Last January, at the International Tourism Fair in Madrid, my team didn’t just meet prospects and operators; we built bridges with online travel agency partners and the wider IT ecosystem. Conversations spanned across UX experience, channel rules and data insights. You could see how coexistence between all functions and healthy feedback among us make experiences easier and more enjoyable for everyone. Whether we’re at a conference working across disciplines or on a discovery call with a local tour operator, we become the connector between our clients and our mission. That’s our mission in motion: aligning the right solution and partnering through onboarding so value shows up swiftly for both the operator and the guest.

What advice would you give a jobseeker hoping to join FareHarbor?

For jobseekers: always believe in your skills but demonstrate with your attitude and choose work you truly believe in. My growth here happened because I genuinely love our product and the operators we serve. In fewer words, I always sell a product I would buy. Bring that conviction. Do your homework on an operator you admire, map their booking journey and propose two or three improvements you’d test. Connect your stories to outcomes and provide relatable examples. Most of all, explain why “making experiences better for everyone” matters to you personally. Skill opens the door; purpose gets you results. We hope to meet you!