Teams at Gartner

Manage onboarding and ongoing success for approximately 120 exhibitor and sponsor clients across 4–5 conferences annually. Advise clients on maximizing sponsorship packages, coordinate with sales and conference teams, provide proactive pre-event, onsite, and post-event support, track client experience and value, and help drive retention, renewals, and account growth. The role includes frequent client communication, event participation, and occasional support of sales calls.

Leads conference marketing strategy, campaigns, teams, and revenue performance across Australia, New Zealand, and Japan. Owns go-to-market execution, attendee acquisition, prospect nurturing, client retention, campaign optimization, channel mix, KPI reporting, and commercial results. Partners with sales, conference operations, program management, analytics, and digital marketing teams to improve conversion and return on marketing spend.

Leads global conference marketing strategy and execution to drive awareness, engagement, paid registrations, qualified leads, and revenue. Develops audience segmentation, positioning, messaging, and integrated campaigns across email, web, SEO, SEM, display, and social channels. Uses analytics and attendee insights to optimize performance, forecast results, and improve ROI. Collaborates with program management, sales, and external partners while providing sales enablement materials and reporting commercial outcomes.