Own the full sales cycle for SMB customers across APJ, including prospecting, discovery, product demonstrations, negotiation, closing, forecasting, and relationship management. Generate 30–40% of pipeline through outbound outreach, understand customer business challenges, engage decision-makers, achieve sales targets, and represent HiBob at industry events.

Own customer implementations from post-sale handoff through go-live. Guide system setup, data preparation, configuration, uploads, and implementation decisions while translating technical concepts for HR stakeholders. Manage project expectations, risks, communication, and governance; troubleshoot issues; partner with internal teams; and build trusted customer relationships. The role also contributes to improving repeatable implementation practices across the APJ region and helping customers achieve lasting product value.

Lead APJ digital marketing and demand generation, planning and optimizing paid campaigns across LinkedIn, Google, Bing, Meta, YouTube, and other channels. Manage regional budgets, monitor performance, improve lead quality and funnel conversion, and connect marketing activity to pipeline and revenue outcomes. Partner with global marketing, RevOps, and GTM teams to localize campaigns and drive ROI across Australia, New Zealand, and Singapore.