Manage a portfolio of SMB and mid-market APJ customers, generating expansion opportunities through outbound campaigns, consultative selling, upsell, and cross-sell. Own deals from discovery through negotiation and close, maintain accurate forecasts, achieve revenue targets, and collaborate with Customer Success, Renewals, and Sales Engineering teams. Prioritize accounts, demonstrate product value, and manage multiple opportunities across varying sales cycles.

Own the full sales cycle for SMB customers across APJ, including prospecting, discovery, product demonstrations, negotiation, closing, forecasting, and relationship management. Generate 30–40% of pipeline through outbound outreach, understand customer business challenges, engage decision-makers, achieve sales targets, and represent HiBob at industry events.

Lead APJ digital marketing and demand generation, planning and optimizing paid campaigns across LinkedIn, Google, Bing, Meta, YouTube, and other channels. Manage regional budgets, monitor performance, improve lead quality and funnel conversion, and connect marketing activity to pipeline and revenue outcomes. Partner with global marketing, RevOps, and GTM teams to localize campaigns and drive ROI across Australia, New Zealand, and Singapore.