Teams at H&M Group

Lead owned media (email, app push, SMS/WhatsApp) and CRM planning; build automated journeys via MAP; use customer data and segmentation for personalization and growth; align owned activity with paid/earned campaigns, support SEO and loyalty activations, and coordinate cross‑functional campaign execution.

Lead alignment of visual merchandising (VM) with commercial plans to optimize in-store presentation and sales. Act as operational bridge between VM and commercial teams, drive execution, train VM teams, coordinate in-store materials, analyze sales/KPIs, and ensure consistent implementation of brand visual standards across stores.