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Digital Media • Information Technology • Analytics
Leads Nielsen’s commercial partnership for New Zealand TV Audience Measurement, overseeing broadcaster relationships, contract governance, revenue renewals, tender submissions, licensing, and customer satisfaction. Collaborates with Operations, Data Science, Product, Legal, and Customer Success to deliver audience measurement services and methodology enhancements. Directs the local commercial client service team, manages resources and succession planning, and provides strategic guidance on linear, digital, streaming, and cross-platform measurement.
Digital Media • Information Technology • Analytics
Lead Nielsen’s Australia and New Zealand go-to-market strategy for audience-measurement products. Translate global capabilities into localized propositions, sales plays, packaging, pricing inputs, pitches, RFP responses, training, and client collateral. Partner with sales, product, analytics, marketing, and leadership teams to support strategic negotiations, capture market feedback, influence product roadmaps, and monitor commercial performance across Profiling, Planning, and Ads Measurement.
