Teams at OKX

Own local growth, product marketing, and lifecycle strategies for crypto products and priority customer segments, including advanced traders and VIPs. Lead go-to-market programs, customer journeys, retention, reactivation, loyalty, reward, and engagement initiatives from strategy through execution. Partner with global marketing, product, data, relationship management, legal, compliance, risk, and finance teams. Monitor conversion, adoption, retention, and commercial performance while managing events, VIP experiences, budgets, and stakeholder coordination.

Leads OKX’s Australian commercial strategy and growth agenda, with accountability for market share, customers, trading volume, revenue, and brand recognition. Builds scalable acquisition and retention channels, develops go-to-market plans, establishes strategic partnerships, and connects global capabilities with local market needs. Collaborates with Product, Marketing, Growth, Operations, Legal, Compliance, and Risk to execute within Australia’s regulated digital-asset environment while building the team and commercial operating model.

Own local growth strategy and end-to-end program delivery across product go-to-market, customer acquisition, retention, reactivation, loyalty, VIP engagement, and commercial growth. Develop customer segments, journeys, messaging, incentives, and channel plans; coordinate with performance marketing and lifecycle teams; execute events and partner activations; monitor performance; and deliver insights and recommendations across global and regional stakeholders.