Strong Revenue Growth:
Company communications report twelve consecutive quarters of year-over-year growth through late 2025 with momentum into early 2026. Leadership promotions and plans to expand the commercial team were tied to this trajectory.
Product Line Growth:
The company launched OpenXSelect in 2025 and subsequently added features such as automated partner discounts and CTV attention targeting with TVision. It also introduced OpenXBuild in January 2026 to give advertisers more control and insights.
Market Expansion:
“TV by OpenX” expanded internationally in 2024 to Australia, major European markets, Japan, and the UK, signaling scaling in CTV beyond the U.S. The firm also expanded regional presence and cited agency consolidation that explicitly included OpenX among key SSP partners.
