Teams at Red Bull

Develop and execute communications strategies for Red Bull athletes, events, and projects across earned, managed, and owned media. Build relationships with Australian media, influencers, creators, and partners; generate compelling stories and coverage; manage PR execution, agencies, budgets, reporting, and crisis communications support. Collaborate cross-functionally with marketing, content, programming, athletes, and external partners to maximize reach, engagement, and brand impact.

Leads revenue growth management through pricing, promotion, pack-price architecture, elasticity, forecasting, portfolio, and channel analysis. Develops commercial recommendations using market, shopper, consumer, retailer, and internal data. Partners with Sales, Marketing, Finance, Category, and Supply Chain to optimize pricing, promotional investment, assortment, mix, and profitable growth. Maintains analytical tools, datasets, dashboards, and reporting to support customer planning and business decisions.

The Category Development Manager develops category and shopper strategies for key retail customers. Responsibilities include assortment, pricing, promotion, space management, merchandising, category planning, shopper insight analysis, retailer growth recommendations, customer selling stories, and training Sales and distributor teams. The role uses market and shopper data to support Off Premise commercial strategy and works closely with Sales and Trade Marketing.