Teams at The Thoughtful Agency

Lead the agency’s paid social function by defining campaign frameworks, developing e-commerce strategies, managing campaigns across Meta, TikTok, Pinterest, and other platforms, overseeing budgets and performance, leading creative testing, analyzing attribution and incrementality, and mentoring the paid social team. Collaborate with account, creative, and strategy teams while keeping the agency current on platform changes and measurement best practices.

Leads the agency’s paid social capability across strategy, execution, innovation, client growth, and commercial performance. Owns Meta-first strategies across major platforms, directs testing and measurement frameworks, advises senior client stakeholders, identifies upsell opportunities, and leads the paid social team. The role also builds agency capabilities, tracks platform and ecommerce trends, develops client growth narratives, and contributes to retention, revenue growth, and market reputation.

Leads strategic client relationships and multi-channel digital performance marketing campaigns across Google Ads, Meta, TikTok, and Pinterest. Owns media strategy, budgets, KPIs, campaign execution, reporting, tracking, client growth, retention, and senior stakeholder communications. Provides campaign audits, optimization recommendations, team mentoring, onboarding, quality reviews, and cross-functional coordination with channel, creative, and content teams.