Teams at UpGuard

Lead and deliver complex enterprise SaaS implementations, design repeatable implementation methodologies and SOPs, manage scope and UAT, troubleshoot integrations (APIs, webhooks, ITSM/SIEM/SSO), and liaise with executives, Sales, Product, and Customer Success to scale professional services.

Design, build and optimise lifecycle marketing programs from first touch through expansion. Own email channel, nurture journeys, lead management, routing and recycling. Partner cross-functionally with product marketing, sales, BDRs and customer success to drive pipeline, run experiments, measure KPIs, and scale repeatable lifecycle plays.

Lead marketing analytics for a high-growth SaaS company: build attribution frameworks, develop channel and program metrics, create dbt data models, deliver dashboards and deep-dive analyses, and connect marketing investment to pipeline, ARR, and payback for stakeholders across marketing, finance, and executives.