Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.
Job Title: 1:1 Marketing, Production Specialist
Summary:
A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Required Education and Experience:
- Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
- Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
- Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
- HTML editing and working knowledge required to be able to make edits to templates
- Deep understanding of channel KPIs, metrics, and reporting.
- Proficience in Photoshop.
Other Key Attributes/Characteristics:
- Ability to work independently and as a team player to find ways to uncover opportunities
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
- Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
Similar Jobs
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Evaluates, executes, reviews, and approves pharmaceutical validation plans, protocols, and reports. Troubleshoots equipment and process validation issues, performs statistical analysis, manages quality systems, supports audits and investigations, and maintains the Site Validation Master Plan. The role also contributes to product transfers, new product development, cleaning validation, regulatory queries, and process improvement projects while coordinating cross-functional testing and documentation.
Top Skills:
ChatgptGlobal Document Management SystemGood Manufacturing PracticesMicrosoft CopilotQuality Tracking SystemSAP
HR Tech • Information Technology • Professional Services • Sales • Software
Generate and close new business for HiBob across the APJ market. Responsibilities include prospecting, outbound pipeline generation, product demonstrations, full-cycle sales management, executive engagement with People and HR leaders, CRM management in Salesforce, forecasting, and networking through events and partners.
Top Skills:
MeddicMeddpiccSaaSSalesforce
HR Tech • Information Technology • Professional Services • Sales • Software
Drive technical pre-sales across new business and expansion opportunities in the APJ region. Deliver tailored demos, lead discovery, support RFPs and tenders, and translate customer needs into business outcomes. Partner with Account Executives, Account Managers, Product, Customer Success, and Professional Services on complex, multi-stakeholder SaaS deals. Apply knowledge of APIs, webhooks, cloud platforms, security, and compliance while sharing customer insights and mentoring junior team members.
Top Skills:
Ai ToolsAPIsB2B SoftwareCloud PlatformsCRMSaaSSales Enablement ToolsWebhooks
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
