The role involves managing media buying across various platforms, implementing analytics for performance measurement, and collaborating cross-functionally to drive customer acquisition and optimize strategies through data-driven insights.
About Us
Australian Ethical is one of Australia’s fastest-growing super fund and ethical investment managers. We are ASX-listed with over $14 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.
Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.
Your new role
The Acquisition and Analytics Specialist is a deeply technical hybrid role, combining deep hands-on media buying execution across paid media channels and ad-tech platforms with analytics, data infrastructure, media attribution, and measurement capabilities. This role is responsible for both driving high-performance customer acquisition through hands-on media buying and ensuring a robust, accurate and scalable analytics ecosystem through precise tagging, tracking, configuration, and data practices.
Key responsibilities include
Media Buying & AdTech Execution
· Manage campaigns across Google Ads, DV360, SA360, Meta, TikTok, LinkedIn, Reddit, YouTube, and emerging channels
· Configure ad-tech integrations including Conversion APIs, GMP protocols, and audience pipeline
· Run continuous optimisation cycles using bid strategies, predictive signals, and A/B testing framework
Analytics & Attribution
· Architect GA4 configurations, custom event schemas and cross-domain tracking
· Build marketing data pipelines in BigQuery and maintain attribution-ready datasets
· Implement multi-touch attribution models, incrementality experiments, and funnel analysis
· Develop dashboards in Looker Studio, Tableau, or Power BI to visualise performance
CRO Implementation & Testing
· Configure and deploy A/B and multivariate tests across digital platforms
· Analyse outcomes and deliver insights to improve conversion and engagement
Cross-Functional Collaboration
· Work closely with Brand, Content, CRM, and Marketing teams to ensure design consistency and alignment across all digital touchpoints
What we’re looking for
You’re a data-driven, hands-on media and analytics professional who thrives in fast-paced environments and loves turning insights into action. You bring a strong technical foundation in ad-tech systems, analytics platforms, and campaign optimisation, with a passion for continuous improvement and measurable impact. If you bring the following, we’d love to hear from you:
Essential experience:
· 3+ years in media buying and analytics roles - agency experience essential
· Proven ability to manage and optimise campaigns across multiple paid media platforms leading to positive commercial outcomes
· Expertise in GA4, GTM (web + server-side), GMP stack (DV360, CM360, SA360)
· Strong SQL skills and experience with BigQuery or similar environments
· Demonstrated experience with attribution modelling, CRO testing, and data visualisation tools (Power BI, Tableau, Looker Studio)
· Experience with cloud-based data infrastructure and advanced tracking implementations, including data lake environments, schema mapping, dataLayer design, server-to-server conversion tracking, and consent mode compliance
· Strong collaboration skills and the ability to work cross functionally with stakeholders and external media agencies
What’s in it for you
· A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
· Flexible work arrangements
· Wellbeing program that includes an extra 5 days of leave above statutory requirement
· Purpose aligned volunteer days
· 20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period
Want to know more about what it's like to work at Australian Ethical? Check out our LinkedIn Life Page here: https://www.linkedin.com/company/australian-ethical-investment/life/ or our Careers and Culture page here: https://www.australianethical.com.au/work-with-us/
At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.
Join the Team
If this role interests you and you'd love to join the Australian Ethical team, apply here. We look forward to hearing from you!
Please note
Only short-listed candidates will be contacted. Applications or approaches via recruitment agencies will not be accepted for this position. Background checks will be conducted for the successful candidate, as per our regulatory requirements as a financial services organisation
Top Skills
BigQuery
Dv360
Ga4
Gmp
Google Ads
Gtm
LinkedIn
Looker Studio
Meta
Power BI
Reddit
Sa360
SQL
Tableau
Tiktok
Youtube
Australian Ethical Investment Sydney, New South Wales, AUS Office
Level 8, 130 Pitt Street, , ,, Sydney, NSW , Australia, 2000
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