Advertising Innovation Specialist

Who we are:

Our people are our greatest asset, and we are dedicated to fostering a positive culture where people are at the heart of everything we do. We believe in the power of collaboration and the importance of each team member in shaping our shared success. Our culture thrives on diversity, innovation, empowerment and progression. We live by our values and embrace creativity, using data driven insights and campaign effectiveness to deliver exceptional experiences for both our customers and our teams.

As an equal opportunity employer, we invest in our employees' development, prioritize their health and wellbeing, and nurture a culture that is ego free.

About the role:

As the Advertising Innovation Specialist, you’ll be an advocate for data innovation and what’s possible both on a macro level, and for specific client briefs. It will see you exploring what’s possible in Out-of-Home, with a lens of innovative audience data and the way that the channel is more aligned with the digital and marketing technology ecosystem than ever before.

Project management will play a key focus, ensuring campaign solutions such as Mobile Retargeting, Martech initiatives, attribution studies, and first-party data initiatives are completed to a high quality. As well as relationship building and collaborating with internal stakeholders, clients, agencies and data partners.

A Day in the Life:

Whilst there’s no typical day in the dynamic world of media, you can expect your role to involve the following:

• Product management of Data Management Platform(s), mobile re-targeting, and other device-based products, including governance, development and improvement.
• Work with sales to create data driven solutions for clients using the tools and technology available, answering brief and partnership responses when required as well as proactive and exploratory opportunities
• Strategic advisory on new offerings, developments and their requirements for data and digital enhancements for campaign proposals.
• Evangelise the JCDecaux data ecosystem, its application, and potential offerings internally and externally working on engagement and education activities to drive continual democratisation of data.
• Work on the stakeholder engagement, processes and maintenance of key data platforms striving for continual improvements
• Working with Global Data team on data solutions, collaborations and new innovations. Work on global data projects and spearhead their customisation and release in our local market
• Develop expert knowledge of all proprietary JCDecaux research tools, as well as external data platforms and their value in crafting compelling insights for all products, supporting initiatives when relevant

About You:

You’ll have demonstrated experience working within a data, martech or digital role, in either strategy, insights or sales.

• Experience with Data Management Platforms and digital campaign operations
• Exceptional attention to detail
• Knowledge of current media research and industry tools and data offerings
• High level of competency in written and communication, as well as face to face customer relationships
• Data literacy – comfortable with media research tools or similar as well as data pipelines, as well as some skills in data analysis (Excel, SQL or similar)
• Relevant tertiary qualification in Marketing, Statistics, or equivalent
• Advanced Microsoft Office skills, especially Excel and PowerPoint
• Skills in media research tools and frameworks

Why join JCDecaux:

At JCDecaux your wellbeing, health, and safety are our top priority. We value and reward your contributions and ensure Belonging and Inclusion are at the heart of everything we do.

Benefits on offer:

• Opportunity to get an additional week of annual leave after your first year (25 days), volunteer leave, and dedicated celebration and wellness days.
• Participation in our bonus or OTE programs
• Access to comprehensive training and development opportunities, including personalised development plans and a range of in-person and online courses to support your career journey. Development which enables you to advance and reach your full potential.
• Parental leave and Market-leading fertility leave.
• Fully supported hybrid working arrangements (subject to role).
• Opportunities to be part of employee-led steering committees across Diversity & Inclusion, Reconciliation Action Plan (RAP), Corporate Social Responsibility (CSR) and Sustainability. Our dedicated DEIB committee champions are involved in initiatives like Pride Panel, International Women’s Day, and RAP. We also proudly partner with charities such as R U OK?, Oz Harvest, and Thread Together.

Join us and be part of a company where your ideas matter, your growth is a priority, and your contributions will help us lead the way in transforming the Out-of-Home landscape.