Associate Director, Acquisition Marketing

• Drive the strategy that powers Zip's next phase of customer and merchant growth across Australia's leading digital acquisition channels.
• Bring deep expertise across performance marketing, affiliate partnerships and growth optimisation to deliver measurable commercial outcomes.
• Hybrid working with team connection days in our Sydney office.

Our Marketing team is responsible for connecting millions of customers and thousands of merchant partners with Zip through innovative, data driven and customer first experiences. Working closely with Product, Data, Engineering and Commercial teams, we combine creativity, experimentation and commercial thinking to deliver sustainable growth while bringing our values to life every day.

As Associate Director, Acquisition Marketing, you'll lead the strategy and execution of Zip's acquisition engine, shaping how we attract, convert and grow both customers and merchant partners. This is a highly visible leadership opportunity where you'll influence business strategy, champion experimentation, and build scalable growth programs that create lasting commercial impact.

• Develop and execute Zip's acquisition marketing strategy across paid search, paid social, affiliate marketing, SEO and emerging digital channels.
• Lead the performance of customer and merchant acquisition programs, balancing strategic planning with hands on optimisation to maximise growth and return on investment.
• Own forecasting, budget allocation, measurement and performance reporting across acquisition channels.
• Lead and evolve Zip's affiliate marketing program, growing strategic partnerships and improving attribution to unlock new acquisition opportunities.
• Partner with Product, Engineering, Data, Brand, Merchant and Digital teams to deliver seamless customer and merchant acquisition experiences.
• Drive experimentation across creative, messaging, landing pages and channel optimisation, embedding a test and learn culture across the marketing function.
• Lead merchant lifecycle marketing initiatives that improve onboarding, activation, engagement and long term partner success.
• Provide leadership, coaching and direction across acquisition marketing, fostering a collaborative, high performing and accountable team culture.

Zipsters work on a broad range of initiatives, and our skills and experiences all look a little different. What really matters to us is that you're a great fit with our four Values, and have a desire to learn and grow.

• 10+ years' experience leading acquisition, performance or growth marketing within fast paced digital businesses.
• Proven success managing multi channel acquisition strategies across Google Ads, Meta Ads, affiliate marketing and SEO.
• Strong commercial acumen with experience optimising marketing investment through data driven decision making and experimentation.
• Demonstrated experience leading affiliate partnerships and delivering measurable growth outcomes.
• Advanced analytical capability with experience using platforms including Google Analytics, Google Ads and Meta Ads Manager to generate actionable insights.
• Experience partnering with Product, Engineering, Data and Commercial teams to deliver cross functional initiatives.
• A collaborative leadership style with the ability to influence senior stakeholders and develop high performing teams.
• Excellent communication, stakeholder management and strategic planning skills.
• A mindset that embraces AI and new tools to adapt, learn and grow.
• An aptitude for identifying and managing risks. Whether you are a People Manager or an Individual Contributor, we are all leaders at Zip, therefore effective risk management is important to how we run our business and part of all our roles.
• Our values in your DNA. Customer First, Own It, Stronger Together and Change the Game.

As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands-on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.  

Zip is a place where you’ll get out exactly what you put in. When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen.

Zipsters tell us these are just some of the best things about working here. You’ll also receive:

• 25 days paid leave annually, including birthday leave and quarterly wellbeing days
• 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers
• Family support policies including miscarriage bereavement leave and domestic violence leave
• Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass
• 2 days paid volunteering leave per year
• Access to the Flare Benefits Hub and Novated Leasing for savings across lifestyle, essentials and wellbeing
• Fee-free Zip products, and discounts with Zip merchant partners (AU) 
• Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne) 

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.