In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Athlete Specialist is responsible for supporting the delivery and execution of the Australian Athlete Marketing Program in line with wider business objectives & strategies (local market needs) while considering Global Sports direction. The role will build Australia’s most innovative and impactful athlete programme, giving wings to our athletes, their ideas and their ambitions. Working side by side with our athletes and wider teams, this role turns big ideas into reality, creating unexpected projects, cultural moments, stories and activations that push boundaries and capture attention. From shaping year-round athlete plans and bringing ambitious ideas to life, to discovering the next generation of talent, it's about challenging what’s possible and creating work that could only come from Red Bull.
Job DescriptionEXECUTE THE ATHLETE MARKETING PLAN
- Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management and wider teams, ensuring strong execution against annual priorities.
- Lead athlete projects and activations, creating innovative “Only Red Bull Can” ideas that deliver impact within budget.
- Manage a selected athlete portfolio, building strong relationships and maximising marketing, communications, performance and consumer impact.
- Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull’s competitive position.
- Contribute to annual business planning, including Athlete and National Hero plans, BP alignment and budget planning.
STAKEHOLDER MANAGEMENT & NEGOTIATION
- Collaborate with local, HQ and global teams to deliver impactful athlete marketing and communications programmes.
- Build strong relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities.
- Stay connected to priority sporting scenes, building networks, supporting scouting and strengthening brand relevance.
- Drive athlete 360° alignment, keeping local and HQ teams updated on performance, projects, activations and plans.
MARKETING & BRAND IMPACT
- Build Red Bull’s relevance and credibility in sport, strengthening industry networks and driving product education and usage.
- Leverage Red Bull’s global athlete and event portfolio, connecting international assets with local opportunities to maximise impact.
- Create standout athlete stories, projects and content that bring athlete personalities to life across the marketing mix.
- Deliver the annual Athlete Marketing business plan, partnering with the Head of Athletes and Media Network across planning, target setting, execution and activation to maximise consumer impact.
BUSINESS OPERATIONS
- Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements.
- Lead athlete projects from planning to execution, managing stakeholders, rights and compliance to deliver on time and within budget.
- Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan.
- Maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones.
Tertiary qualifications in Sport, Marketing, Business or a related field.
4+ years’ experience in the sports industry, including 3+ years working directly with professional athletes.
3+ years’ people management experience, with the ability to lead and engage individuals and cross-functional teams.
Strong network across the Australian sports industry, including athletes, agents, clubs, federations and media.
Strong marketing experience across projects, activations and partnerships that drive brand impact.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
