Identify and prospect new B2B opportunities, execute outbound campaigns, qualify inbound leads, schedule meetings, maintain CRM records, and develop pipeline within FMCG and consumer goods sectors.
Mintel is looking for a motivated and commercially minded Business Development Executive to help drive new business growth across our market-leading insights and research solutions.
As a Business Development Executive, you will be responsible for identifying, engaging, and qualifying prospective clients, generating high-quality sales opportunities, and contributing to pipeline development. Working closely with the wider Commercial and Business Development teams, you'll play a critical role in connecting FMCG and consumer goods companies with the intelligence they need to make better business decisions.
This is an excellent opportunity for an ambitious individual looking to develop their career in B2B sales and business development within a global insights business.
Key Responsibilities- Identify and prospect new business opportunities within target markets.
- Execute outbound prospecting campaigns through phone, email, LinkedIn, and other social platforms.
- Schedule qualified meetings to support pipeline growth and revenue generation.
- Act as the first point of contact for inbound leads.
- Qualify leads against defined criteria and convert them into sales opportunities.
- Maintain accurate and up-to-date records of all prospect interactions within CRM systems.
- Effectively manage a high volume of leads and opportunities.
- Identify and engage key decision-makers across Marketing, Innovation, Insights, and R&D functions.
- Conduct discovery conversations to understand client challenges, objectives, and business needs.
- Develop a strong understanding of the FMCG and Consumer Goods industry, including emerging trends, market dynamics, and customer challenges.
Key performance measures for this role include:
- Number of qualified meetings generated.
- Pipeline value created.
- Lead-to-opportunity conversion rates.
- Outreach activity levels, including calls, emails, and social engagement.
- CRM data quality and compliance.
You are a resilient, proactive, and commercially driven individual who enjoys engaging with new prospects and uncovering business opportunities.
Required Experience & Qualifications- 1–2 years' experience in sales, business development, sales support, or a similar commercial role.
- Demonstrated ability to achieve or exceed activity, lead generation, or pipeline targets.
- Experience using CRM systems and prospecting tools.
- Strong written and verbal communication skills.
- Positive sales mindset with resilience and persistence in outbound prospecting.
- Strong commercial awareness and the ability to identify customer opportunities.
- Excellent relationship-building skills and the ability to adapt communication styles across stakeholders.
- Naturally curious with strong discovery and questioning skills.
- Well-organised, with the ability to manage multiple priorities effectively.
- Experience within FMCG or Consumer Goods sectors.
- Exposure to B2B sales environments.
- Familiarity with market insights, consumer intelligence, or market research solutions.
At Mintel, you'll join a collaborative and high-performing team dedicated to helping businesses understand consumers and markets better. You'll receive the support, training, and development opportunities needed to build a successful career while contributing directly to the growth of a globally recognised business.
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