Business Development Manager responsible for hunting and closing new B2B customers for mental health, EAP, psychosocial risk, and digital wellbeing solutions. The role owns prospecting, pipeline development, consultative sales, proposals, tenders, pricing negotiations, forecasting, and CRM management. It requires collaboration with marketing, clinical, product, and account management teams, plus engagement with senior HR, health and safety, and wellbeing stakeholders.
Job Description
We're looking for a driven Business Development Manager to grow new business across our mental health and wellbeing portfolio. This is a true hunter role — you'll own a pipeline end-to-end, from prospecting through to close, winning new customers for our EAP, psychosocial risk and digital wellbeing solutions. It's ideal for a consultative salesperson who's passionate about mental health and loves the thrill of building something.
What You'll Do
- Win new business – identify, pursue and close new customers across the Mental Health & Wellbeing portfolio, meeting an individual revenue target.
- Hunt and prospect – build your own pipeline through outbound outreach, networking, events and referrals; get in front of HR, health & safety and wellbeing leaders.
- Sell consultatively – understand each organisation's challenges and articulate the value of our tech-enabled, human-centred solutions.
- Lead pursuits – manage proposals, support tenders (RFPs/RFQs) and pricing, drawing on internal subject-matter experts and clinical teams.
- Manage your pipeline – maintain accurate CRM records, forecasts and reporting.
- Collaborate – work closely with marketing, clinical, account management and product teams to shape compelling offers and ensure smooth onboarding of new clients.
- Represent the brand – be a credible, professional ambassador for Assure and APM in market.
- Work with the SDR to assist with prospecting – partner with the Sales Development Representative to build and qualify pipeline through coordinated outreach and lead generation activities.
- Respond to inbound enquiries – engage promptly with inbound leads, qualifying opportunities and converting interest into meetings and proposal
What You'll Bring
- 3+ years' proven B2B business development / sales experience, ideally in wellbeing, health, SaaS, EAP, professional services or a related field, with a track record of hitting or exceeding targets.
- A genuine passion for mental health and wellbeing.
- Strong hunting and consultative selling skills, with confidence engaging senior stakeholders.
- Experience managing complex sales cycles, tenders and pricing/commercial negotiations.
- Excellent communication, presentation and relationship-building skills.
- Self-motivated, resilient and organised, with the ability to manage multiple priorities.
- Familiarity with CRM tools and a disciplined, pipeline-driven approach.
- Full working rights in Australia; willingness to travel for customer meetings as required.
Why Join Us
- Sell solutions that make a real difference to people's mental health and wellbeing.
- Competitive base salary + commission.
- Hybrid working and a supportive, mission-driven team.
- Backing of a large, established organisation with strong brands and clinical depth — plus the pace and autonomy of a growth business.
- Genuine career development across a growing portfolio.
About Us
The APM Group is a global human services leader with 16,000+ professionals across 11 countries. Our mission is simple yet powerful: to enable better lives. Here, you’ll find room to grow, support to succeed, and a community that cares deeply about what we do—and how we do it.
Diversity Makes Us Stronger
At APM we are strengthened by diversity. We are committed to providing a work environment in which everyone is included, treated fairly and with respect. We encourage applications from people of all ages, nationalities, abilities and cultures including indigenous peoples, the LGBTQI+ community and people with a disability.
Ready to Join?
Call Vicki on 0447 650 657 for a confidential conversation or hit APPLY now to take the next exciting step in your career.
#Assure
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