The Content and Communications Marketing Manager will drive content marketing strategies to foster demand generation and brand leadership, collaborating with multiple stakeholders while producing various content assets.
About us:
Macquarie Data Centre are Australia most experienced Data Centre Provider and experts in seriously secure, sovereign and compliant data centres.
Our AI and cloud data centres are trusted by the world’s biggest hyperscalers, Global Fortune 500 companies and 42% of the Australian Federal Government. All our campuses are Certified Strategic by the Australian Federal Government and supported by 270+ Government-cleared engineers.
We are an owned by the ASX200 listed Macquarie Technology Group.
Step into one of Australia’s most secure, high-performance Data Centres and launch your engineering career supporting mission-critical infrastructure for cloud, defence and enterprise customers.
The Opportunity:
The Macquarie Data Centres marketing team runs a multi-faceted marketing engine to attract new customers by utilising a mix of digital, social and traditional marketing tactics. Reporting to the Head of Marketing, the Content Marketing Manager plays a critical role in driving Macquarie Data Centres’ go-to-market strategy through high-impact content that fuels demand generation, pipeline growth and brand leadership.
Working with the Head of Marketing and tapping into a wide range of internal SMEs, the Content Marketing Manager will develop and own a content marketing plan aimed at engaging senior enterprise and wholesale buyers such as CIOs, Heads of IT, infrastructure leaders and procurement decision-makers. This includes digital marketing, sponsorship of data centre events.
This role suits a results-driven content marketer who is performance-driven, data-led and hands-on, with strong experience in B2B technology marketing and modern marketing automation environments.
Required Skills:
- Solid understanding of full-funnel content marketing, with the ability to create and share self-written content across the funnel
- Extensive experience in B2B content marketing, preferably within technology or an agency environment servicing this industry
- Demonstrated experience writing content for lead generation, nurture programs, websites and digital channels
- Experience with marketing automation platforms and CRM systems (Salesforce preferred)
- Strong understanding of enterprise technology buyers and complex sales cycles
- Results-driven, data-driven individual with creativity, originality and a high level of conceptual thinking
- Excellent project management, presentation and decision-making skills
- Degree in marketing, communications or journalism (essential); postgraduate qualification in business or an IT discipline (advantageous but not required)
What You Will Be Doing:
- Own and execute the end-to-end content marketing strategy
- Write and produce content to support Macquarie Data Centres’ go-to-market activities and priorities
- Act as the in-house technical content writer and develop a broad range of content assets
- Produce high-quality content assets that fuel digital marketing, website content, communications streams, thought leadership and sales enablement
- Partner closely with Sales to understand buyer objections, pain points and opportunities, and develop and maintain a library of sales enablement assets, including product sheets, sales presentations, industry battlecards and value propositions
- Support brand positioning through consistent, high-quality content that reinforces trust, scale, expertise and leadership
- Write or partner with the PR agency and internal executives to develop press releases, opinion pieces and contributed articles, and support executive thought leadership such as speeches and op-eds
- Act as a key contributor and owner of Macquarie Data Centres’ website content and social media channels, aimed at engaging target audiences
If this opportunity sounds like your next move apply now.
Top Skills
Salesforce
Macquarie Technology Group Sydney, New South Wales, AUS Office
2 Market St, Sydney, New South Wales, Australia, 2000
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