CRM & Email Marketing Specialist

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• Competencies & Skills:
• Excellent verbal (inter-personal) communication skills
• Excellent written communication skills
• Attention to detail
• Relationship building skills
• Problem solving, analytical and decision making skills
• Strong organisational and time management skills
• Excellent stakeholder management capability
• Ability to multi task in a high pressure & fast paced environment whilst maintaining composure
• Experience & Relevant Education:
• Hands-on digital marketing & email marketing platform experience
• Emarsys experience preferred (or similar customer engagement platforms)
• Excellent understanding of digital design, video and email marketing asset production (HTML skills a bonus)
• Solid understanding of customer databases, personalisation and segmentation
• Experience using Google Analytics (or a similar website analytics program)
• Prior experience working in a fast-paced Marketing team or digital agency
• Marketing /Digital Tertiary Qualification or similar
• Any short courses in Digital Marketing or Digital Platform certification highly regarded
• Prior experience with eCommerce, Fashion or Retail brand is highly desirable

Core responsibilities:

• This role would focus primarily on campaign execution and operational delivery, including:
• Partnering with Buying, Planning and Marketing to develop customer communication plans that translate product stories, key investment lines, trade priorities and campaign insights into compelling customer campaigns that deliver both brand and commercial outcomes.
• Coordinating the end-to-end delivery of all email campaigns, including briefing copy and creative with internal and external stakeholders
• Managing the email campaign calendar and approvals
• Building, QA'ing, scheduling and deploying all email campaigns
• Audience segmentation and campaign targeting
• Maintaining existing automated journeys and transactional communications (e.g., refreshing campaign imagery)
• Emarsys administration and documentation
• Campaign reporting and performance monitoring
• Ensuring campaigns are delivered accurately, on time and on brand
• Accelerate the growth of revenue of the email channel and successfully brief, build & implement all email marketing campaigns (including marketing, promotional, event, transactional & lifecycle emails).
• Utilise business plan to brief and create campaigns in email platform ensuring all content & copy is proofread, accurate.
• Work in conjunction with Marketing Team to ensure all campaigns and content are on brand.
• Perform day-to-day email marketing activities including, but not limited to briefing, email campaign set-up, testing, tagging, accessibility, scheduling and deployment.
• Be the key in-house expert on our Email Marketing Platform and its capabilities.
• Troubleshoot technical issues related to templates, list segmentation and other aspects of email execution, as required with internal + external vendors.
• Manage the weekly email schedule for the Sussan brand in conjunction with the Digital Manager and Marketing Team.
• Develop a clear email communication and content plan for the business & work with Digital Manager to ensure this is in line with other customer communications & digital marketing channels
• Set up of customer nurture programs and customer journeys to increase customer engagement and revenue, for both in stores and online
• Implement relevant triggered and automated campaigns for our eCommerce platform & transactional email communications
• Set up & maintenance of various audience segments in the Email Marketing Platform for specific campaign delivery use
• Support the Digital Manager with the Digital & CRM Roadmap and lead the digital rollout of relevant CRM initiatives to drive customer relationship management and commercial outcomes for the business
• Implement database and VIP growth opportunities and actively reduce unsubscribes

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

This is a remote position.