As a CRM Manager, you will manage the promotional calendar, execute and optimize CRM campaigns, and improve customer journeys. You will collaborate with stakeholders and utilize marketing automation tools while staying current on marketing trends.
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
The CRM & Lifecycle Team at Mable is looking for a CRM Manager for a 12 month contract.
This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences.
The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints.
This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the wider Growth Team at Mable.
What will I be doing?
- Management and ownership of B2B Lifecycle comms
- Collaboration and execution of B2C Lifecycle comms
- Manage the execution, monitoring and measurement of CRM campaigns and their success
- Lead Generation strategies
- Work closely with internal business stakeholders to ensure on-time delivery of campaigns/key initiatives
- Communicate campaign performance and results
- Optimise new campaigns using data and feedback from existing and previous projects
- Ownership of lifecycle maps & process docs
- Prepare variations for A/B testing and execute test plans
- Develop and execute personalisation and segmentation strategies for key customer audiences
- Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels
What are we looking for?
- Min 3+ years hands-on experience in managing, executing and optimising CRM Campaigns
- Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
- Experience in B2B is desirable but not essential
- Experience with Salesforce is desirable but not essential
- Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable
- Attention to detail
- Excellent communication and stakeholder management skills
- Strong time management skills
- Passionate about MarTech and making a real impact on people’s lives
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
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