As a Customer Lifecycle Marketing Executive, you'll drive product adoption through effective communication strategies, managing emails and in-app campaigns while analyzing their impact using data-driven insights.
Why join us?
We’re a global tech company, just not the kind you’re picturing.
Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast .
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in.
As we continue to rapidly scale, we have an exciting opportunity for a Customer Lifecycle Marketing Executive in the Marketing Operations team. In this role, you will be working closely with the Customer Lifecycle Manager and Product Marketing team to increase the adoption of product features by supporting the execution of compelling and timely lifecycle comms. You will enable SafetyCulture's marketing capabilities to scale globally while driving product adoption and feature awareness. This is an opportunity to have a profound impact on one of the fastest growing technology companies in Australia.
Who you are:
- You're a strong collaborator who thrives in cross-functional teams, working seamlessly with Product Marketing, Product, and Lifecycle experts to drive customer outcomes
- You've got good experience with creating and launching communications at scale, with a track record of ensuring customers receive the right messages at the right time
- You're an outstanding writer; you can draft content that drives positive outcomes from email and in-app campaigns
- You're versatile and flexible, able to adapt your marketing tactics to different geographies, industries, personas and use cases
- You don't shy away from data. You understand the importance of data-driven decisions and you're not afraid to analyse the impact of your content, build complex customer segments and provide insights on product adoption goals.
- You live and breathe our values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action)
Desirable:
- A passion for learning, working with new tech (including AI tools like Claude) and curious about improving the way we work
- Experience with using Email platforms (ideally Customer.io or like-for-like platforms)
- Strong communication skills, written and verbal across various platforms and with internal stakeholders to champion a better customer experience
- Self-starter attitude with a growth mindset who can adapt to a fast-paced environment
- Strong attention to detail and a test-and-learn mentality Familiarity with product launch and feature adoption strategies
- A keen eye for design with the ability to create impactful imagery (ideally with Figma)
- Demonstrates the ability to translate technical or complex product concepts into engaging and easily digestible customer communications
- Some HTML experience or a very real desire to learn
What you'll do day-to-day:
- Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption
- You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools
- Maintaining and optimising lifecycle marketing content along the customer journey by synthesising complex solution workflows into existing programs
- You'll partner with our lifecycle experts to architect strong marketing journeys on Customer.io which articulate the value of SafetyCulture's products, powering our marketing and product funnel
- Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns
- Supporting the broader Lifecycle team on a range of key business initiatives, including user engagement and marketing nurture programs
More than a job:
- Equity with high growth potential, and a competitive salary
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
Hackathons, Workshops, Lunch & Learns - We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
Office Benefits:
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including our Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Top Skills
Ai Tools
Amplitude
Customer.Io
Figma
Hex
HTML
Tableau
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