Data Analyst - Communications Orchestration and Reporting

Are you passionate about turning complex data into meaningful business insights? We're looking for a commercially minded Data Analyst to partner with Product, Marketing and Customer teams to measure campaign performance, optimise communication strategies and influence decision-making through data-driven recommendations. 

This role sits at the intersection of analytics, campaign management and stakeholder engagement, requiring someone who can confidently analyse data, tell compelling stories through visualisation and advise the business on what actions to take based on robust statistical evidence. 

What You'll Do 

• Analyse and integrate data from multiple sources to measure campaign performance, customer engagement and communication effectiveness. 

• Perform complex data wrangling, cleansing and transformation to deliver accurate, reliable and actionable insights. 

• Develop dashboards and data visualisations that bring data to life and help stakeholders understand performance trends and opportunities. 

• Present insights and recommendations to Product Owners, Marketing teams and senior stakeholders, clearly communicating how campaigns are performing. 

• Use statistical analysis to advise on campaign strategy, targeting and communication parameters, including recommendations on why initiatives should or should not proceed. 

What We're Looking For 

• Proven experience in data analytics roles supporting campaigns, marketing, customer communications or CRM environments. 

• Advanced SQL skills, strong Tableau (or similar visualisation tool) experience, and proficiency in Python, R or another scripting language. 

• Excellent technical capability in data wrangling, analysis and working with large, complex datasets from multiple sources. 

• Strong statistical and analytical skills, with the ability to translate findings into practical commercial recommendations and influence decision-making. 

• Exceptional communication and stakeholder management skills, with experience partnering across Product, Marketing and business teams to deliver data-driven outcomes. 

If you're someone who enjoys combining technical expertise, data storytelling and commercial influence to shape customer communications and drive better business outcomes, we'd love to hear from you. 

What’s in it for you? 

• Discounted ING Health Insurance 

• An additional Rest Day to support your wellbeing 

• An IMPACT day to volunteer on approved sustainability activity 

About Us 
 
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.  

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.  

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you’d like to chat with an LGBTQ+ Confidential contact.   

Sound like your kind of vibe? We can’t wait to hear from you!