Data Product Manager, Consumer Platform

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

As Data Product Manager within the Consumer Platforms squad, you will partner with the Head of Data Product to deliver core data models that power Nine's integrated consumer platform and maximise consumer lifetime value. Your mission is to explore the entire consumer lifecycle to identify and define enterprise-grade data models, such as propensity scoring and engagement models using data from enterprise platforms. You will manage the product roadmap for these foundational data products, collaborating closely with Data Scientists, Data Engineers, and Delivery Managers to ensure successful delivery and post-launch evaluation.

What you’ll do:

• Identify and define requirements for enterprise-grade data models (e.g., propensity, engagement) and prioritise them within the product roadmap.

• Partner with the CDP team to ensure models support personalised, cross-brand activation for subscription and advertising goals.

• Analyse user behavior across on-site and off-site properties to identify model opportunities that drive consumer value.

• Act as the squad’s central hub, collaborating with engineering and data science to manage delivery and post-launch evaluation.

• Translate complex business needs and behavioral insights into clear, actionable user stories and product specifications.

• Consult with Data Governance to ensure all initiatives meet strict privacy standards and ethical data usage guidelines.

What you’ll bring:

• 3+ years in Product Management, Technical Business Analysis, or a related commercial data role.

• Ability to bridge technical data concepts with user behavior to define actionable model requirements.

• Strong communication and organisational skills to manage delivery and evaluation alongside technical teams.

• Foundational understanding of data structures, SQL, and event-level data for collaboration with engineers.

• Outcome-driven mindset focused on driving subscription growth and advertising revenue.

Desirable but not essential:

• Exposure to Customer Data Platforms (CDPs) or enterprise tools like Snowplow.

• Degree in Data Science, IT, Business, Marketing, or equivalent practical experience.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.