As a Digital Content Producer, you will create engaging website content focused on customer acquisition, collaborate with teams, and enhance the website experience.
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
As Mable’s digital content producer, you will be responsible for helping create an exceptional website experience, with a particular focus on the customer acquisition experience. Working closely with marketing, CX designers and developers, you’ll understand customer and stakeholder needs, write content that engages and educates our customers, and publish web pages. We’re looking for someone who can help champion best-practice digital experiences while keeping a focus on what our customers need to know about aged care and disability support.
Key Responsibilities
- Write and produce a best-practice digital experience on Mable’s website, with a focus on customer acquisition.
- Collaborate with internal stakeholders, CX and developers to provide innovative solutions in implementing website campaigns, including producing web pages using WordPress CMS.
- Ownership of the Mable website Help Centre, including working with Product, Customer Operations and Marketing teams to write and update articles for new features.
- Writing website landing page copy, incorporating business, legal and marketing requirements.
- Monitor, analyse and improve the website experience, including site performance and customer feedback, and work with internal stakeholders to prioritise and implement changes.
- Identify opportunities to test and implement improvements to the website experience, and contribute to driving a culture of strategic digital experimentation.
- Work closely with the wider Mable Growth team to understand the overarching business strategy, and identify opportunities to implement these strategic initiatives online.
- Develop a solid understanding of the Mable customer experience across all touchpoints, including legal and brand considerations, and ensure the website helps deliver this experience.
- Identify and help to implement improvements to website accessibility.
Skills, Knowledge, and Experience
- 3+ years experience as a content producer, including solid copywriting skills and hands-on CMS publishing experience.
- Strong knowledge of digital content marketing, including SEO and testing.
- Data-driven mindset with an understanding of Google Analytics and gaining actionable insights out of reports.
- Strong communication, teamwork, time management skills and the ability to prioritise competing business requests.
- Experience across lead generation and B2C/B2B2C marketing is a plus.
- Bachelor's degree in digital media, marketing, business, or a related field preferred.
- Passionate about Tech and making a real impact on people’s lives.
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
Top Skills
Google Analytics
Wordpress Cms
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