Plan, execute, and optimize paid and organic digital campaigns across search, social, email, and content. Manage SEO/SEM, website and landing pages, create engaging content, analyze campaign performance, coordinate with teams and agencies, and ensure compliance with healthcare advertising and privacy regulations to drive patient acquisition.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- Min 4 years experience in digital marketing, preferably within healthcare, telehealth, or a related industry.
- Strong knowledge of Australian marketing and advertising laws, regulations, and compliance is requirements.
- Demonstrated experience managing paid digital campaigns, SEO/SEM, social media, and email marketing.
- Proficiency with digital marketing and analytics tools such as Google Ads, Google Analytics, Meta Business Suite, and CRM or marketing automation platforms.
- Strong copywriting, content creation, analytical, and project management skills with a data-driven approach to decision-making.
- Excellent communication, organisation, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
Core responsibilities:
- Develop, implement, and optimise digital marketing campaigns across paid and organic channels, including Google Ads, Meta, LinkedIn, and email marketing.
- Create and manage engaging content for social media, websites, blogs, email campaigns, and other digital platforms.
- Drive patient acquisition through SEO, SEM, content marketing, and conversion-focused strategies.
- Monitor, analyse, and report on campaign performance, using insights to improve ROI and marketing effectiveness.
- Manage and maintain the company website, landing pages, and digital assets to ensure a consistent brand experience.
- Coordinate marketing activities with internal teams and external agencies to deliver campaigns on time and within budget.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth.
- Ensure all marketing activities comply with healthcare advertising standards, privacy regulations, and brand guidelines.
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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