Develop and execute digital marketing strategies focused on enrollment growth and brand awareness. Manage paid advertising, budgets, funnels, landing pages, email automation, SEO, social media content, copywriting, A/B testing, retargeting, and lead generation. Track campaign performance and KPIs, prepare reports, research competitors, identify growth opportunities, and collaborate with leadership on marketing initiatives. This is a remote role supporting educational and professional services marketing.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- Min 2.5 Years of Proven Experience in Digital Marketing, Growth Marketing, or Performance Marketing
- Proven experience managing Meta (Facebook & Instagram) and Google Ads campaigns
- Strong understanding of SEO, keyword research, technical SEO, and content optimization
- Experience creating and optimizing marketing funnels and landing pages
- Experience with email marketing platforms and marketing automation software
- Strong understanding of Google Analytics, Google Search Console, Google Tag Manager, and conversion tracking
- Experience creating engaging content for Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Strong copywriting and content creation skills
- Experience using Canva, Adobe Creative Suite, CapCut, or similar creative software
- Knowledge of CRM systems and lead management platforms
- Excellent analytical, organizational, and project management skills
- Ability to manage multiple marketing campaigns simultaneously
- Strong communication and problem-solving abilities
- Self-motivated with the ability to work independently
- Experience marketing educational programs, online courses, coaching programs, or professional services is highly preferred
Core responsibilities:
- Develop and execute comprehensive digital marketing strategies to increase enrollments and brand awareness
- Create, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, and other digital advertising platforms
- Manage advertising budgets and optimize campaigns to maximize return on ad spend (ROAS)
- Build, manage, and optimize marketing funnels and high-converting landing pages
- Develop lead generation campaigns that drive prospective students to schedule consultations or enroll in educational programs
- Create and manage automated email campaigns, newsletters, drip campaigns, and lead nurturing sequences
- Segment audiences and personalize marketing communications to improve conversions
- Develop and execute SEO strategies including keyword research, on-page optimization, technical SEO, and content optimization
- Monitor website performance using Google Analytics, Google Search Console, and Google Tag Manager
- Create and publish engaging content across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and other social media platforms
- Produce social media graphics, videos, Reels, Shorts, educational content, and promotional campaigns
- Develop monthly content calendars and maintain a consistent publishing schedule
- Write compelling marketing copy for advertisements, landing pages, emails, blogs, and social media
- Perform A/B testing on advertisements, landing pages, email campaigns, and calls-to-action
- Implement retargeting campaigns to improve lead conversion rates
- Track campaign performance and prepare weekly and monthly marketing reports
- Monitor key performance indicators including cost per lead, conversion rates, website traffic, and enrollment metrics
- Research competitor strategies and identify new growth opportunities
- Collaborate with leadership to develop marketing initiatives and promotional campaigns
- Stay current with digital marketing trends, AI marketing tools, advertising platform updates, and SEO best practices
- Recommend new marketing strategies and technologies to improve lead generation and overall business growth
- Perform additional digital marketing duties as assigned
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
Similar Jobs
Agency • Information Technology • Professional Services • Manufacturing
Develop and execute digital marketing strategies for an e-commerce business, with primary ownership of SEO, paid advertising, Shopify optimization, marketplace visibility, social media content, and email automation. Monitor traffic, rankings, conversions, ROAS, and engagement; conduct A/B testing and competitor research; create promotional campaigns and performance reports; and use AI tools to improve content, advertising, analytics, and marketing automation.
Top Skills:
Adobe Creative SuiteAi Marketing ToolsAmazonCanvaCapcutConversion TrackingEbayGoogle AdsGoogle AnalyticsGoogle Merchant CenterGoogle Search ConsoleKlaviyoMailchimpMeta AdsSeoShopifyTiktok Shop
Agency • Information Technology • Professional Services • Manufacturing
Plan, execute, and optimize paid and organic digital campaigns across search, social, email, and content. Manage SEO/SEM, website and landing pages, create engaging content, analyze campaign performance, coordinate with teams and agencies, and ensure compliance with healthcare advertising and privacy regulations to drive patient acquisition.
Top Skills:
CRMEmail MarketingGoogle AdsGoogle AnalyticsLinkedInMarketing Automation PlatformsMeta Business SuiteSemSeoSocial Media
Agency • Information Technology • Professional Services • Manufacturing
Develop and execute SEO strategies, manage Google and Meta advertising, plan and publish social media content, grow online communities, optimize websites and landing pages, run keyword research and technical SEO audits, manage email/CRM automation, monitor performance via GA4, Search Console and Looker Studio, produce monthly reports, and support fundraising and awareness campaigns.
Top Skills:
CmsCRMEmail Marketing PlatformsFacebookGoogle AdsGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerInstagramLinkedInLooker StudioMeta AdsMeta Business SuiteWordpressYoutube
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
