Digital Marketing Associate

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
 

The Marketing Technology Team is part of CFS’s Customer Office which is accountable for delivering capabilities to unlock personalised omni-channel communication across inbound and outbound channels

As the Digital Marketing Associate, you’ll gain hands-on experience with Adobe Experience Platform, supporting the execution of digital campaigns and customer journeys. Working closely with senior team members, you’ll learn best practices in marketing automation, data-driven decision-making, and compliance frameworks. 

Your Responsibilities

• Configure Adobe Journey Optimizer (AJO) for campaigns and triggers, focusing on learning multi-channel orchestration (email, SMS, web, app). 

• Assist in campaign governance by supporting the use of SLAs, QA checklists, and briefing templates for cross-channel execution. 

• Collaborate with senior team members to translate campaign briefs into actionable tasks and backlog items. 

• Support audience segmentation and journey setup using AEP and AJO, ensuring alignment with personalisation strategies.

• Document and apply best practices for targeting and personalisation, while actively learning advanced techniques.

• Assist in A/B and multivariate testing, monitor campaign performance, and contribute to insights reporting.

• Ensure compliance with data integrity and consent requirements, escalating issues to senior team members. 

• Troubleshoot minor platform issues and learn enhancement processes. 

• Help maintain dashboards and reports to track campaign performance and share findings with stakeholders. 

• Participate in campaign planning sessions and retrospectives, contributing ideas and learning agile practices. 

• Stay informed on Adobe platform updates and digital marketing trends, sharing learnings with the team. 

• Engage in continuous learning and development, seeking mentorship and training to build expertise in Adobe tools and digital marketing strategies.
   

Your Capability and Experience

• 1–2 years’ experience in digital marketing, campaign execution, or marketing technology platforms.

• Basic understanding of campaign workflows and personalisation concepts across digital channels (email, SMS, web, app).

• Experience working in collaborative environments, preferably with some exposure to Agile practices.

• Interest in data-driven marketing, with foundational skills in interpreting performance metrics and reporting.

• Effective communication skills to work with cross-functional teams and learn stakeholder engagement.

• Relevant tertiary qualifications in marketing, communications, or a related technology field (or equivalent practical experience).

• Exposure to Adobe Marketing or similar platform with a willingness to learn omni-channel orchestration and segmentation is highly desirable

   

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions 
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health services  
• Additional leave day to celebrate your birthday
• Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
• Exclusive discounts on retail, travel and entertainment

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).