Digital Marketing Specialist/Manager

Position Summary

Create the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.
We have an opportunity for you to join Samsung Electronics Australia to make a difference as our E-commerce Digital Marketing Specialist/Manager in the Online Business (OB) division.
This role is both strategic and operational, where you will take ownership of the Samsung OB campaigns and be a key enabler to drive the execution of Samsung's online strategy. This role will be responsible for developing and refining Samsung's OB campaigns that drive traffic, conversions, and revenue.
This role is ideal for someone who thrives in a fast-paced environment, has deep knowledge of digital channels, and knows how to attract and convert high-intent shoppers.
We are looking for a digitally savvy e-commerce demand generation professional, who thrives in an environment where change and challenge is welcome.

Role and Responsibilities

Ownership of Online Business Calendar and Campaigns

• Develop and manage multi-channel demand generation strategies including paid search, social, display, affiliate, and email marketing.

• Accountable for delivering against all OB campaign briefs, ensuring our campaigns deliver against our commercial objectives to support our Samsung eStore growth

• Define and track key performance indicators (KPIs) to measure the effectiveness of campaigns

• Work very closely with other teams on the execution of each component of the campaigns (CRM, Paid, onsite, App, etc.)

• Collaborate with content, design, and onsite teams to build high-performing landing pages, promotional assets, and campaign messaging

New Channels and Partnerships

• Initiate, lead, and deliver the marketing activities with key Samsung partners across Samsung employees/student portals (EPP)

• Drive the strategic marketing campaigns for the growth of Samsung SMB (Small/Medium Businesses)

• Ownership of Samsung students program - working closely with key university and education partners to offer student and youth appealing propositions for Samsung products.

Content and Creatives

• Oversee content production hub for creating new content and creative concepts for key Samsung OB campaigns

• Ownership of Samsung OB asset creation and distribution to all digital channels

Delivery/ Supplier / Project Management

• Work within a complex, multi-vendor framework

• Engage and co-ordinate with multiple parts of the organisation (Sales, Customer Service, Product Divisions, ecommerce, etc.) and partner agencies to help define short and long term strategy for paid media

• Work in close partnership with Regional Office OB Marketing to build meaningful strategy and campaigns execution.

• Lead, manage, and optimise the complex paid media campaigns for various launches, seasonal, and always on.

• Deliver against our commercial objectives to support our Samsung eStore growth e.g. increasing ROI, increasing cross-sell, contributing to OB sales.

Skills and Qualifications

• 8+ years of digital marketing experience

• 5+ years of CRM / paid media / affiliate marketing / data-driven marketing experience

• Expertise in developing and selling-in new propositions & business cases

• Implemented go to market plans across various digital touchpoint to drive sales and conversion

• Strong agency / team management skills; comfortable leading multi-cultural teams, providing both strategic and hands-on operational feedback and evidence of driving results.

• A great attitude and openness is needed to navigate in this multi-cultural environment, understanding when to push and when to pull is a must.

What sets us apart from the rest?

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career. When you work for Samsung Australia, you can look forward to:

• Competitive remuneration package

• Free on-site parking

• Generous employee discount across our products

• Ongoing professional development opportunities

• Discount across over 400 retail partners

Join us and #ReimagineYourFuture.

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.

#LI-Midsenior #LI-SEAU

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.