As the Digital Optimisation Manager, you will lead CRO and personalisation initiatives for marketing websites, improve customer experiences through A/B testing, and collaborate with various teams for data-driven marketing strategies.
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
As the Conversation Rate Optimisation and Personalisation Manager for our marketing websites, you will be responsible for helping develop and manage an experimentation and personalisation program across Mable, HomeMade, and other Attain Healthtech businesses.
Working closely with marketing, CX designers and developers, you’ll understand customer needs and the different journeys they require, and develop personalised journeys and experiments that optimise those journeys. We’re looking for someone who can help champion best-practice digital experiences and personalisation, foster a culture of experimentation and manage a testing and personalisation roadmap.
Key Responsibilities
- Lead the CRO and website personalisation program across Mable and HomeMade websites.
- Develop and prioritise experimentation roadmaps to improve customer conversion and digital experience.
- Partner with marketing, product, engineering and website teams to execute A/B tests and personalisation initiatives.
- Develop a solid understanding of the overarching Attain Healthtech business strategy, and our customers’ needs, and identify and drive opportunities to test and implement these strategic initiatives online.
- Analyse performance data, report insights and implement successful test outcomes within the CMS.
- Champion a culture of experimentation, innovation and data-driven decision making.
- Act as the subject matter expert for experimentation and personalisation tools.
What We’re Looking For
- 3–5 years’ experience in CRO, website optimisation and/or personalisation programs.
- Hands-on experience with tools such as Optimizely, VWO or AB Tasty.
- Strong understanding of digital marketing, GA4 and website technologies.
- Experience collaborating with Growth, CRM, Product and Engineering teams.
- Strong stakeholder management, communication and project coordination skills.
- Comfort with ambiguity, a fast-paced environment, and rapid business growth
- Passion for technology, customer experience and delivering meaningful impact.
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
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