At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.
In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Minecraft is seeking a Director, Platform Growth & Ecosystem Marketing to lead growth across the franchise's most important external platforms, growth ecosystems, and distribution channels. This leader will be responsible for expanding Minecraft's reach, engagement, and commercial impact through platform partnerships, gaming retail and digital storefronts, Minecraft Education, China, and strategic ecosystem partnerships.
The role serves as the bridge between franchise strategy and execution, translating business priorities into scalable growth initiatives across Nintendo, PlayStation, Xbox, Apple, Google, Minecraft Education, and the China ecosystem. The Director will lead a multidisciplinary team of platform marketers, ecosystem marketers, and program managers responsible for strategic planning, partner marketing, storefront growth, and operational excellence.
Success in this role requires a balance of strategic leadership, business acumen, partnership development, and execution rigor. The leader will work closely with Product Marketing, Global Brand Management, Franchise Development, Business Strategy, Digital Marketing, Retail Sales, and external partners to identify new growth opportunities, scale existing businesses, and build durable growth systems that drive long-term franchise impact.
Responsibilities
Lead Minecraft's Platform Growth Strategy
Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial growth opportunities.
Define and execute strategies to expand Minecraft's global footprint through platforms, products, and partner ecosystems, identifying priority markets and leveraging distribution channels to accelerate international adoption, engagement, and business growth.
Lead Minecraft's Growth Ecosystems
Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
Build Strategic Distribution Partnerships
Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
Create Scalable Growth Systems
Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.
Lead a High-Performing Team
Lead a lean multidisciplinary team spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
Qualifications
Required Qualifications (as pulled from the Role Library):
- Bachelor's Degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
- 6+ years of people management experience leading and developing teams.
- Experience building and managing strategic partnerships that deliver measurable business outcomes.
- Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
- Experience leading cross-functional initiatives within a complex, matrixed organization.
- Strong analytical, business planning, and strategic thinking capabilities.
- Strong executive communication and stakeholder management skills.
Preferred Qualifications:
- Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
- Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
- Experience launching and scaling mobile products and mobile ecosystem marketing programs.
- Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
- Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
- Experience working with education technology products and adoption-focused marketing.
- Experience managing partner-funded marketing investments and co-marketing programs.
- Passion for gaming, player communities, and ecosystem-driven growth.
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This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
