Leads Asia Pacific activation strategy for Olympic and Paralympic sponsorships. Responsibilities include developing regional plans, managing cross-functional stakeholders, agencies, vendors, governance, budgets, timelines, risk, and measurement. The role translates sponsorship rights into experiential, hospitality, content, athlete, ambassador, and internal engagement programs while coordinating with global leadership, country marketing teams, legal, compliance, procurement, finance, and external event stakeholders.
Join Sports & Entertainment Marketing to help bring one of the firm’s most visible global sponsorship platforms to life in Asia Pacific. This role will drive regional activation and stakeholder engagement to maximize brand and business value from our Olympic and Paralympic sponsorship. You will partner across country marketing teams and corporate functions to identify opportunities, develop plans, and deliver activations aligned to enterprise strategy and regional business priorities. You will help ensure strong governance, consistent brand standards, and effective measurement across programs.
As an Executive Director - Olympic and Paralympic Sponsorship Activation within the Sports & Entertainment Marketing team, you will shape and execute the Asia Pacific activation approach for the firm’s worldwide Olympic and Paralympic sponsorship. You will partner with Asia Pacific lines of business, country marketing teams, and corporate functions to identify opportunities, develop plans, and deliver activations that align to enterprise strategy while reflecting regional business priorities. You will serve as the primary Asia Pacific point of contact for Olympic and Paralympic activation, ensuring strong governance, consistent brand standards, and effective measurement across programs.
This role is aligned to Asia Pacific and may be based in Hong Kong or Singapore.
Job responsibilities
- Lead the Asia Pacific activation strategy and annual operating plan for Olympic and Paralympic sponsorship programming, aligned to enterprise priorities and regional business needs
- Engage senior regional stakeholders across lines of business and countries to identify priorities, secure alignment, and drive integrated activation plans
- Translate sponsorship rights and assets into regionally relevant programs across experiential, hospitality, content, athlete/ambassador, and internal engagement workstreams
- Partner with global Olympic and Paralympic sponsorship leadership to ensure Asia Pacific plans integrate with global campaigns, toolkits, and governance
- Own day-to-day regional activation management, including timelines, workplans, dependencies, and cross-functional operating rhythms
- Manage regional agency and vendor partners (creative, production, experiential, public relations, media, digital) to deliver high-quality outputs on time and on budget
- Coordinate with Legal, Compliance, Risk, Procurement, and Finance to ensure activations meet governance requirements in a regulated environment
- Develop and socialize regional playbooks, best practices, and stakeholder communications to scale activation across markets and teams
- Support external stakeholder engagement as needed (e.g., rights holders, organizing committees, regional partners), coordinating deliverables and communications
- Establish measurement plans and reporting (key performance indicators, performance dashboards, post-program learnings) to demonstrate value and drive continuous improvement
- Identify risks, reputational considerations, and operational constraints early; propose mitigation strategies and escalate appropriately; and champion regional education and internal engagement to strengthen understanding of sponsorship assets, usage guidelines, and activation pathways
Required qualifications, capabilities, and skills
- Minimum 7 years of experience in sponsorship marketing, sports marketing, or large-scale brand activation, including multi-market execution
- Demonstrated stakeholder management and influencing skills, with experience engaging senior leaders in matrixed organizations
- Demonstrated ability to lead complex, cross-functional programs with disciplined project management, governance, and operating cadence
- Demonstrated experience managing agencies and vendors end-to-end, including briefing, scope management, and performance oversight
- Demonstrated ability to translate strategy into actionable activation plans and deliverables across multiple markets and channels
- Strong written and verbal communication skills, including executive updates and narrative storytelling
- Demonstrated ability to operate effectively across different cultures and geographies, with sensitivity to local market needs and regulations
- Demonstrated ability to work effectively within regulated industry constraints and approvals processes
- Demonstrated ability to use data and insights to inform planning and to measure and optimize activation performance
- Ability to travel as required to support planning moments, stakeholder engagement, and major events
Preferred qualifications, capabilities, and skills
- Experience activating global sports sponsorship rights across multiple Asia Pacific markets
- Experience across experiential, hospitality, content, and athlete/ambassador programming in a regulated environment
- Experience building playbooks, toolkits, and governance models to scale activation across markets
- Experience developing measurement frameworks and performance dashboards for sponsorship activations
- Experience partnering with rights holders and major event stakeholders (e.g., organizing committees)
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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