The Group Digital Marketing Manager will implement the digital marketing strategy, optimize campaigns, manage budgets, and analyze performance to enhance lead acquisition and brand awareness.
HUB24 leads the wealth industry as the best provider of integrated platform, technology and data solutions. At HUB24, we know the smartest investments start with our people. We are innovative and ambitious, and we move fast.
At HUB24, we empower our employees to bring their ideas and creativity to work. Rather than getting bogged down in bureaucracy and red tape, we build a culture that supports our team members to have a real impact on our business and the success of our customers.
HUB24 Limited is a company listed on the Australian Securities Exchange (ASX: HUB)
The role
Our Group Digital Marketing team is growing and we have an open vacancy for a Group Digital Marketing Manager to join the team.
The primary responsibility of this position is to support the development and implementation of the HUB24 Group Digital Marketing Strategy. This role plays a key part in delivering digital initiatives, enhancing campaign performance, and supporting growth across all brands.
This is a full time position located in Sydney.
Key responsibilities
- Deliver digital marketing initiatives aligned with business goals, including lead generation, brand awareness, and speed-to-market.
- Drive and optimise digital campaigns using a test-and-learn approach to improve engagement, conversions, and ROI.
- Enhance lead acquisition by refining digital funnels and applying CRO best practices across HUB24 Group brands.
- Manage and maintain website content and landing pages to ensure a high-performing digital experience.
- Oversee SEO, SEM, and paid media execution, ensuring alignment with brand and business objectives.
- Manage campaign budgets and performance targets to maximise ROI and meet strategic goals.
- Coordinate content, creative, and media across channels in collaboration with internal and external stakeholders.
- Monitor digital trends and identify new opportunities to expand reach and improve campaign performance.
- Analyse digital performance data and provide actionable insights through dashboards and reporting tools.
- Maintain strong agency and supplier relationships, serving as the main contact for briefs, campaigns, and performance updates.
- Partner closely with internal teams (Marketing & Communications across HUB24, Class, and myprosperity, Customer Engagement, Brand, Group Communications, and Product) and external partners (website maintenance suppliers and digital marketing agency) to ensure cohesive execution of digital initiatives.
Key skills required
- A minimum of 5 years' experience in dedicated digital marketing roles; experience in SaaS and Fintech is highly regarded.
- Demonstrated experience delivering digital initiatives or campaigns that drive performance outcomes within SaaS, B2B, or financial services environments.
- Proven experience in executing digital marketing campaigns across SEO, SEM, paid media, and managing websites through content management systems (CMS).
- Strong working knowledge of digital advertising platforms including Google, Meta, and LinkedIn, along with marketing analytics tools.
- Proficient in analysing digital performance data and turning insights into actionable campaign improvements.
- Demonstrated experience with conversion rate optimisation (CRO) strategies to enhance lead quality and improve ROI.
- Excellent organisational and project management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
- A confident, proactive individual with a can-do attitude, strong problem-solving skills, and a desire to understand the 'why' behind decisions. Enjoys collaborating and contributing to team success
THE HUB24 STORY We think creatively and we’re not constrained by traditional thinking or barriers to success. We’re led by experts, realists with ideas, grounded in commercial reality who are bold enough to visualise the future a little differently and to advocate for what matters to our clients. We are here to lead change and are committed to empowering better financial futures for more Australians.
Benefits and Life at HUB24 Learn more about our employee benefits HERE.
Check out why our people love working at HUB24!
We pride ourselves on being an inclusive employer of choice where our people can bring their whole selves to work and feel 100% safe and supported to do so. If you don't feel you fit this role 100%, we would still love to hear from you. Tell us what you're interested in - you still might have a skill we didn't realise we needed!
The Recruitment Process:
- Acknowledgement email once your application has been submitted.
- Our Talent team will start reviewing your application, if unsuccessful you will be notified.
- If your application progresses to the next stage, our Talent team will be in touch to discuss your alignment with the role.
- If you’re a person with an impairment or disability, this is an opportunity to share with us any accessibility requirements that you may have for the role.
- Should you require any accommodations to the recruitment process, please contact [email protected] and one of our team will be in touch.
- Interviews can happen virtually or face to face with the hiring manager, or other members of the broader team. Depending on the role, there may be more than two interviews.
- Communication of outcomes to successful and unsuccessful candidates and feedback provided.
*As part of our process, a police check will be conducted on all successful candidates*. Further details on our HUB24 Group Recruitment Privacy Collection notice can be found here.
2024 Circle Back Initiative Employer – we commit to respond to every applicant.
Endorsed by WORK180, we are proud to be recognised as an employer of choice for women.
We have been nominated and placed on the BOSS Best Places to work list.
Seek Star Awards 2024 - Nominated as a finalist for the Best Employer Brand Initiative
Top Skills
Cms
Digital Marketing
Google Ads
LinkedIn
Marketing Analytics
Meta
Sem
Seo
HUB24 Limited Sydney, New South Wales, AUS Office
Level 2, 7 Macquarie Place, Sydney, NSW, Australia, 2000
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