Growth Data Analyst

Hi. We’re OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

Purpose of your role

As part of the Growth Team, you’ll play a critical role in driving measurable commercial outcomes across Marketing, Product, and Sales Operations. Your mission is to uncover and solve key growth problems, from lead generation and client conversion to retention and cross-sell, by connecting data, technology, and AI to power smarter, faster decisions.

You’ll combine insights from across the business to build a unified view of the end-to-end client lifecycle, driving revenue from both new and existing clients. Leveraging AI, automation, and advanced analytics, you’ll reduce manual reporting, surface opportunities for optimisation, and accelerate growth outcomes across our B2B portfolio.

You’ll also partner with Data Engineering, Insights, and Product teams to build and deploy next-generation analytical and AI capabilities,  including propensity, churn, and cross-sell models, AI (Gemini Enterprise / AgentSpace), and production-ready growth solutions that scale across Marketing and Sales.

What you do

• Drive growth opportunities: Identify and prioritise key levers that drive revenue, leads, conversions, and retention for both new and existing B2B clients, working closely with Marketing, Product, and Sales Operations.

• Unify data for insight: Combine data from Salesforce Data Cloud (CDP), GCP/Wondaris, web analytics, operational, commercial, product and marketing platforms to create a single view of the client lifecycle.

• Apply AI and automation: Use AI tools and automation to streamline reporting, generate actionable insights, and enhance performance across acquisition, engagement, and retention.

• Lifecycle modeling: Build, deploy, and productionise propensity, churn, and cross-sell models to predict client behaviours and identify revenue growth opportunities across the lifecycle.

• Growth experimentation: Collaborate with the growth team to design, execute, and measure experiments that accelerate commercial outcomes through data-driven validation and feedback loops.

• AI integration: Partner with Data Engineering and Insights teams to develop AI or agent-based capabilities (e.g., Gemini Enterprise / AgentSpace) that enhance growth execution, intelligence, and automation.

• Cross-functional enablement: Work across Marketing, Product, and Ops to design scalable systems, integrations, and measurement frameworks that enable consistent growth tracking and optimisation.

• Governance and data quality: Ensure the reliability, compliance, and accuracy of data inputs and models across multiple systems.

• Performance visibility: Create and maintain dashboards that visualise the entire client funnel, from acquisition to retention, linking marketing, product, and sales data to revenue outcomes.

What you bring

Qualifications

• Degree qualified in Business, Analytics, Data Science, Marketing, or a related field.

Knowledge, skills, experience

• 5+ years’ experience in growth, analytics, or performance roles spanning marketing, product, or sales operations.

• Proven ability to use data and technology to solve commercial growth challenges and drive measurable business outcomes.

• Strong understanding of growth funnels, attribution, and customer lifecycle analysis.

• Hands-on experience with Salesforce Data Cloud, Google Cloud Platform (GCP), or Wondaris.

• Experience building or operationalising propensity models and predictive analytics for acquisition and engagement.

• Practical understanding of AI/ML applications in marketing and growth, including automation tools and emerging enterprise platforms like Gemini Enterprise / AgentSpace.

• Expertise in BI and data visualisation tools (Looker, Tableau, Data Studio).

• Proficiency with SQL, BigQuery, and Excel for advanced analytics.

• Understanding of marketing platforms and data ecosystems (Google Ads, GA4, Social, Programmatic, CRM).

• Excellent stakeholder management skills and ability to translate data into clear business recommendations.

• Curious, experimental mindset with a bias for action and continuous improvement.

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.